• Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management. • Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth. • Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights. • Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions. • Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution. • Oversee development of compliant promotional messaging and field enablement tools. • Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations. • Ensure Prenatal and Mental Health marketing programs are executed consistently, efficiently, and in alignment with enterprise standards. • Leverage market research, customer insights, and analytics to inform strategy and optimize performance. • Establish KPIs tied to awareness, adoption, growth, and return on marketing investment. • Use data to continuously refine messaging, channel strategy, and investment decisions. • Lead and develop a high-performing marketing team supporting Prenatal and Mental Health portfolios.

• Lead our partner driven demand efforts by building and coordinating co-branded campaigns, marketing materials, and joint outreach activities. • Run demand generation campaigns across channels (including, but not limited to: paid ads, email, content, webinars, and digital outreach) to bring in qualified leads for the sales team. • Manage nurture workflows for inbound and outbound prospects. This includes email sequences, follow ups after webinars or events, and retargeting to move leads through the sales funnel. • Monitor campaign results and metrics such as leads generated, cost per lead, conversion rates, and campaign ROI. Use those insights to refine and improve future efforts. • Work closely with Sales, Product, and Customer Operations Teams to align marketing plans, especially around product launches, promotions, or partner campaigns. • Produce marketing assets and content that support demand generation and partner activation, including ad copy, email templates, landing pages, partner-facing materials, and webinar or event content. • Serve as the lead for demand generation while the Marketing Manager is on leave. You will own campaigns from start to finish with clear ownership and minimal oversight. • Explore new marketing approaches or channels, test ideas, and help expand our demand engine over time.

• Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation. • Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle. • Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence. • Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles. • Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture. • Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution. • Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs. • Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.

• Assist with the coordination of Marketing branded materials onto the Passport application • Assist with the maintenance of Brandporium for physical Marketing material assets • Act as Brand liaison for updating Marketing materials and collateral • Create and/or update marketing calendars, timelines, schedules, pitch decks and marketing plans as requested • Assist with report compilation/requests for ongoing Marketing activation programs • Assist with execution support including meeting scheduling, distribution lists, and project management tasks • Assist with training materials for activation program(s) roll-out • Assist with submitting all invoices • Assist with the Sales and Marketing incentive program fulfillment including maintenance, fulfillment and taxation requirements • Assist with the management of the Marketing Programs, OTI and Sales Vacation program email inquiry mailboxes