• Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed. • Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist. • Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products. • Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem. • Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes. • Understand technical concepts enough to communicate requirements to technical teams. • Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue. • Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards. • Excel in a fast-paced environment and be comfortable meeting tight deadlines. • Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs.

• Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement • Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences • Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment • Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion) • Manage all logistics, speaker coordination, attendance driving, and promotion for webinars • Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation)

• Create eye-catching visual content for social media, website, email campaigns, and marketing materials • Design infographics that simplify complex data security concepts for various audiences • Produce short-form video content for digital marketing channels • Assist with maintaining brand consistency across all visual assets • Support the development of presentation materials for client pitches and industry events • Collaborate with marketing team members to understand design needs and objectives

• Partner with sales to execute regional events and field marketing campaigns that reach target accounts within the APJ region to drive pipeline and bookings. • Manage the complete project lifecycle, from start to finish, encompassing all aspects: scheduling, logistics planning, vendor management, invoicing, material distribution, and on-site activation. • Ensure lead capture at all events is done accurately and timely. • Represent Zimperium at trade shows, conferences, partner-events and customer-facing events. • Clearly communicate objectives, project status and updates to team members and attending event staff. • Collaborate closely with sales teams to boost APJ sales, developing targeted marketing strategies for strategic accounts and priority markets. • Manage the inventory, procurement, and development of all marketing materials intended for events and customer use. • Seek out and execute co-marketing initiatives, partnering with clients to maximize campaign effectiveness.