• Create eye-catching visual content for social media, website, email campaigns, and marketing materials • Design infographics that simplify complex data security concepts for various audiences • Produce short-form video content for digital marketing channels • Assist with maintaining brand consistency across all visual assets • Support the development of presentation materials for client pitches and industry events • Collaborate with marketing team members to understand design needs and objectives

• Partner with sales to execute regional events and field marketing campaigns that reach target accounts within the APJ region to drive pipeline and bookings. • Manage the complete project lifecycle, from start to finish, encompassing all aspects: scheduling, logistics planning, vendor management, invoicing, material distribution, and on-site activation. • Ensure lead capture at all events is done accurately and timely. • Represent Zimperium at trade shows, conferences, partner-events and customer-facing events. • Clearly communicate objectives, project status and updates to team members and attending event staff. • Collaborate closely with sales teams to boost APJ sales, developing targeted marketing strategies for strategic accounts and priority markets. • Manage the inventory, procurement, and development of all marketing materials intended for events and customer use. • Seek out and execute co-marketing initiatives, partnering with clients to maximize campaign effectiveness.

• Partner with Sales Leadership: Collaborate with the SVP of Digital Strategy Management and their team to align marketing strategies with territory plans, target accounts, and growth priorities. • Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, digital activations—that generate pipeline and progress key opportunities. • Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions. • Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs. • Customer Storytelling: Build pipeline and scale process for customer stories, testimonials, in partnership with Sales and Client Success. • Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI. • Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven. • Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes. • Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness.

• Assist in planning and executing field events, webinars, conferences, executive dinners, and partner programs. Manage event logistics, vendor coordination, shipping, booth setup, gifting, and materials preparation. Support onsite event execution and post-event follow-up tasks. • Work with AEs and SDRs to support territory-level marketing activities. Help create outreach templates, follow-up sequences, Marketo email copy and light personalization for events. Coordinate with demand gen and PMM to ensure alignment with campaign messaging. • Track program timelines, budgets, invoices, and vendor contracts. Manage event calendars, registrations, attendee lists, and CRM updates. Own shipping logistics and inventory for event assets and swag. • Maintain dashboards for program performance, event attendance, and pipeline contribution. Support tracking of leads, follow-up activity, and influenced pipeline. Provide weekly summaries and insights to the Field Marketing team.