• Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement • Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences • Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment • Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion) • Manage all logistics, speaker coordination, attendance driving, and promotion for webinars • Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation)

• Create eye-catching visual content for social media, website, email campaigns, and marketing materials • Design infographics that simplify complex data security concepts for various audiences • Produce short-form video content for digital marketing channels • Assist with maintaining brand consistency across all visual assets • Support the development of presentation materials for client pitches and industry events • Collaborate with marketing team members to understand design needs and objectives

• Partner with sales to execute regional events and field marketing campaigns that reach target accounts within the APJ region to drive pipeline and bookings. • Manage the complete project lifecycle, from start to finish, encompassing all aspects: scheduling, logistics planning, vendor management, invoicing, material distribution, and on-site activation. • Ensure lead capture at all events is done accurately and timely. • Represent Zimperium at trade shows, conferences, partner-events and customer-facing events. • Clearly communicate objectives, project status and updates to team members and attending event staff. • Collaborate closely with sales teams to boost APJ sales, developing targeted marketing strategies for strategic accounts and priority markets. • Manage the inventory, procurement, and development of all marketing materials intended for events and customer use. • Seek out and execute co-marketing initiatives, partnering with clients to maximize campaign effectiveness.

• Partner with Sales Leadership: Collaborate with the SVP of Digital Strategy Management and their team to align marketing strategies with territory plans, target accounts, and growth priorities. • Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, digital activations—that generate pipeline and progress key opportunities. • Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions. • Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs. • Customer Storytelling: Build pipeline and scale process for customer stories, testimonials, in partnership with Sales and Client Success. • Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI. • Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven. • Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes. • Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness.