• Partner with internal teams (marketing, merchandising, analytics, legal/finance) to ensure accurate tracking, attribution, fraud prevention, and timely payments. • Own affiliate tooling and infrastructure (networks, tracking platforms, link/code attribution), and continuously improve measurement quality. • Analyze program performance and prove incrementality through testing, cohort analysis, and holdout experiments. • Optimize the program against core success metrics: CAC, payback period, LTV by cohort, content velocity, and assisted conversion lift. • Act as the internal subject-matter expert on creator economics, content-driven acquisition, and performance partnerships.

• Own and manage the full-cycle sales process for targeted foodservice distributor accounts, from initial outreach through contract execution and internal handoff. • Develop and execute targeted account strategies focused on high-value distributors, building deep, multi-threaded relationships across executive and functional leadership. • Navigate complex, enterprise-level buying processes with long sales cycles and multiple decision-makers. • Lead outcome-based discovery to understand distributor goals, operational challenges, and growth constraints. • Build compelling business cases grounded in ROI, operational impact, and long-term value. • Negotiate pricing, commercial terms, and multi-year agreements in alignment with company objectives. • Maintain strong CRM hygiene, ensuring accurate pipeline management, forecasting, and activity tracking. • Partner closely with Marketing to refine messaging, improve lead quality, and execute account-based strategies that support pipeline generation. • Collaborate with internal teams to ensure alignment during handoff and set the foundation for long-term distributor success.

• Affiliate program audits across existing client accounts • Day-to-day management of affiliate platforms (Awin, Impact, CJ, etc.) • Platform migration recommendations and execution (e.g. Awin → Impact) • Partner recruitment, onboarding, commission structures, and relationship management • Fraud detection, prevention, and compliance monitoring • Performance reporting with clear insights, not vanity metrics • Strategic recommendations presented directly to clients during monthly calls • Collaboration with internal media and creative teams when affiliates overlap with influencer or paid strategies

• Oversee the Affiliate Acquisition efforts and Affiliate Managers’ responsibilities of affiliate account management, affiliate intel tracking, monthly affiliate customer trends, contract compliance, as well as executing strategic plans for affiliate engagement and recruitment. • Actively facilitate and manage internal processes such as affiliate gamification, affiliate commissions, and program budget tracking in conjunction with the Director of Affiliate Acquisitions.. • Partner with the Director of Affiliate Acquisitio to develop and implement business strategies that grow the Affiliate impact on the HighLevel business. • Ensure the Affiliate team is effectively trained and able to articulate the value proposition of the HighLevel platform to better recruit prospective affiliates. • Manage, mentor, and develop a team of affiliate managers to achieve performance and company goals by holding your team accountable to KPIs, initiatives, and assigned projects, and providing feedback on how to improve success. • Analyze metrics for affiliate engagement, satisfaction, and expansion to aid in project planning and prioritization. • Confidently navigate and interpret large amounts of data present in our affiliate-tracking software or that of which is provided by our Data Analyst team and use a data-minded approach to plan department work and socialize its outcomes. • Manage all aspects of affiliate account management, affiliate intel tracking, monthly affiliate customer trends, and contract compliance. • Support company-wide marketing strategy and lead the Affiliate team in integrating and aligning affiliate department activities. • Manage projects/vendors effectively and efficiently communicate across all levels of the organization. • Lead outreach efforts with potential affiliates to be digitally present in their communities. • Attend in-person events, which may include but is not limited to travel, standing for long periods of time, and full participation in events • Assist in other/event duties as assigned