Marketing Manager, Demand Generation Department Marketing Location Remote (US) Employment Full-Time About ClearGov ClearGov is building the modern financial operating layer for the public sector. We help local governments and school districts plan, budget, report, and communicate their finances with clarity and confidence. From long-term planning to financial reporting, compliance, and transparency, our platform connects the work finance teams are already doing and makes it easier to deliver for their communities. Today, more than 1,000 public sector organizations use ClearGov, and we continue to expand our platform and reach as we grow. Our Core Values Be Clear – We communicate openly and directly Be Trustworthy – We do what we say we will Be Considerate – We respect the impact we have on others Be Positive – We bring energy and optimism to the work Be Better – We look for ways to improve, every day Be Fierce – We challenge ideas to get to better outcomes Be Fun – We don't take ourselves too seriously About the Role We're looking for a Marketing Manager, Demand Generation to support the execution of ClearGov’s campaign engine. This role is ideal for a hands-on, detail-oriented marketer who enjoys bringing campaigns to life and thrives in a fast-paced, collaborative environment. You’ll partner closely with senior demand generation leadership to execute multi-channel campaigns across webinars, email, content, and social. This role is focused on high-quality execution, strong coordination, and continuous optimization. You’ll also help the team move faster by leveraging AI tools to support content creation and campaign production, contributing to a more efficient and scalable marketing engine. What You'll Do - Execute demand generation campaigns across channels, including webinars, product tours, email programs, blog promotion, and social - Partner with the Demand Generation lead, SDR, and Product Marketing teams to translate campaign strategy into clear, on-time execution - Coordinate campaign timelines and deliverables using Monday.com, ensuring alignment across marketing stakeholders - Collaborate with Marketing Operations to support campaign builds, QA processes, and launch readiness in Marketo - Write and refine marketing copy for emails, landing pages, and campaign assets - Use AI tools to accelerate content creation, campaign production, and content repurposing workflows - Support the development and optimization of evergreen nurture programs aligned to key initiatives - Monitor campaign performance and contribute to ongoing optimization efforts What You Bring - 4–5 years of experience in B2B marketing, preferably in SaaS or demand generation roles - Strong experience executing campaigns across email, webinars, and multi-channel programs - Solid understanding of marketing automation platforms (Marketo preferred), including how campaigns are built and managed - Strong copywriting skills with the ability to produce clear, engaging marketing content - Experience using AI tools (e.g., for copywriting, content generation, or workflow support); experience building AI-driven marketing workflows or agents is a plus - Strong organizational and project management skills; experience with Monday.com or similar tools is a plus - High attention to detail and ability to manage multiple campaigns simultaneously - Analytical mindset with the ability to interpret performance data and support optimization - Background in SaaS, B2G, or the education sector is a plus What Makes You a Great Fit - You take ownership and follow through - You communicate clearly and effectively - You're comfortable solving problems and figuring things out - You learn quickly and adapt as things change - You care about the team, not just your own work - You bring a sense of humor and perspective to what you do Compensation Base Salary Range $95,000 - $110,000 — excluding benefits and potential bonuses Final compensation will depend on experience, skills, and interview performance. We consider internal equity to ensure fairness across our team. Why Join ClearGov - Remote and flexible work environment - Meaningful work that impacts communities across the country - Collaborative, high-performing team - Competitive compensation and benefits - Opportunities to grow as we scale Benefits ✓ Medical, dental & vision ✓ 401(k) with match ✓ Paid Time Off ✓ 10 company holidays ✓ 3 floating holidays ✓ Parental leave ✓ Life & disability insurance ✓ Volunteer days ✓ Annual company offsite ✓ Employee referral program How to Apply - Ready to join us? Apply here: https://cleargov.applytojob.com/apply/ZRHN41XP5a/Marketing-Manager-Demand-Generation #LI-ER1 #LI-Remote ClearGov is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We prohibit discrimination and harassment of any kind and make employment decisions without regard to race, color, ancestry, ethnicity, nationality or national origin, citizenship, sex, sexual orientation, gender identity or expression, religion or creed, age, disability, genetic information, pregnancy, childbirth or related medical conditions, marital or family status, veteran or military status, Indigenous status, record of offenses (where legally protected), or any other characteristic protected by applicable federal, state, provincial, or local laws in the United States and Canada. ClearGov is also committed to providing reasonable accommodations for applicants and employees with disabilities, in accordance with applicable U.S. and Canadian laws. If you require an accommodation during any part of the hiring process, please let us know. At ClearGov, we value diverse perspectives and believe they strengthen our ability to achieve our mission of helping local governments work better.

• Develop and execute ABM campaigns 1:1, 1:few and 1:many focused on strategic accounts, aligned with sales and marketing objectives. • Knowledge of the B2B sales funnel for Enterprise accounts, with the ability to map complex buyer journeys, identify leverage points and support commercial strategies focused on large accounts. • Responsible for creating and managing ABM plays, including the development of strategic account dossiers, definition and monitoring of the ABM Score, and continuous analysis of campaign effectiveness in collaboration with Marketing, Sales and Customer Success teams. • Plan and execute small-scale events targeted at account prospects. • Work collaboratively with Sales, market intelligence and Product teams to identify growth opportunities in key accounts. • Create and optimize personalized journeys, segmented content and tailored digital experiences for decision-makers within target accounts. • Use automation tools, CRM and data intelligence to scale ABM strategies efficiently and predictably. • Measure, analyze and report campaign performance with a focus on KPIs such as engagement, pipeline generation and conversion. • Support the implementation and maturation of the ABM structure at Gupy, contributing best practices, playbooks and scalable frameworks. • Stay up to date on market trends, B2B buying behavior and emerging marketing and sales technologies.

• Use and develop AI-supported workflows and tools to create and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts. • Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team. • Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts. • Use and develop AI-supported workflows and tools create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges). • Develop Support channel partners with go-to-market strategies and co-selling approaches. • Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers. • Elevate discipline and/or course brand presence through targeted, live and virtual events, workshops, conference experiences. • Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up. • Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads. • Use both traditional and AI-enhanced marketing tech processes to monitor the competitive and discipline/course market landscape to identify new entrants, pricing shifts, and product developments.

O que você fará As a key member of the Revenue Marketing team, you will own development and execution of integrated demand generation programs that create pipeline and revenue growth for high-growth businesses in the US. You will partner with Sales, Sales Development, Partner Marketing, Field Marketing, and Product Marketing teams in the US to deliver full-funnel campaigns aligned to growth goals. You will sit within the Revenue Marketing team focused on the Mid-market segment, playing a critical role in scaling predictable revenue in a fast-paced, global SaaS environment. *** NOTE: ONLY RESUMES WILL BE ENGLISH WILL BE CONSIDERED *** #LI-Remote Quais serão as suas responsabilidades You will plan and build multi-channel revenue marketing programs across inbound, outbound, ABM, nurture, and sales-aligned plays to support acquisition and expansion within US-focused markets. You will collaborate daily with US-based Sales, SDR, and Marketing partners to develop targeting, messaging, and enablement that improves funnel conversion and pipeline velocity. You will monitor and analyze performance metrics including MQLs, pipeline contribution, conversion rates, and bookings, using data to improve campaigns and support regular business reviews. O que precisa possuir para ser bem sucedido - 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management for SaaS or technology companies - Experience supporting high-growth businesses or segments operating at 20%+ year-over-year growth rates - Hands-on experience building campaigns targeting US-based audiences, with a understanding of US B2B buying motions and sales cycles - Direct experience with marketing automation platforms (such as Marketo or Eloqua), CRM systems (Salesforce), reporting tools (PowerBI or Tableau), ABM orchestration tools (such as 6sense or Demandbase), and data tools (such as ZoomInfo or D&B) - Strong analytical, project management, and prioritization skills, with the ability to manage multiple initiatives in a fast-paced environment - Professional proficiency in English, with the ability to collaborate with US-based partners A Avalara é uma empresa AI-first AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. - You’ll bring experience using AI and AI-related technologies, ready to thrive here. - You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. - You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. Como cuidaremos de você Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. O que você precisa saber sobre Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.