• Define and refine the ideal customer profile, buyer personas, and priority segments to guide product strategy and go-to-market focus • Lead end-to-end launch moments, defining the market opportunity and the rollout plan • Develop high-impact narratives that differentiate us in a crowded B2B landscape • Arm our sales team with the tools they need to win—pitch decks, battle cards, case studies, and ROI calculators • Act as the internal expert on our competitors and industry trends • Drive cross-functional alignment • Architect a content engine that produces visionary white papers, blogs, and case studies that speak directly to our target buyers • Own the messaging for major industry trade shows • Manage relationships with analyst firms to ensure we are accurately and favorably positioned in market reports • Manage public relations efforts and collaborate with external agencies as needed • Partner with the Demand Generation team on strategic ways to work with customers and partners to support our goals.

• Assist with social media management: support the maintenance and growth of our social media channels. • Support marketing campaigns: collaborate closely with the marketing team on campaign execution. • Content creation & planning: contribute to the development and scheduling of content. • Analysis & presentation of metrics: collect and prepare relevant marketing and social media data. • Online research & external communication: conduct online research to identify suitable interview candidates and support outreach.

• Manage District Marketing Managers for the District and Region. • Develop and implement comprehensive marketing strategies aligned with the company’s objectives. • Analyze market trends, customer insights, and competitive landscape to identify opportunities and threats. • Create and manage district-specific marketing plans to drive brand awareness and sales growth. • Lead, mentor, and develop a team of marketing professionals to achieve district goals. • Monitor, analyze, and report on campaign performance metrics to optimize future efforts. • Manage the district marketing budget and ensure cost-effective use of resources.

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Senior Director, Acquisition will be responsible for developing and directing offer strategies and related campaigns to achieve subscriber and revenue goals. The role will provide leadership and direction for multiple functional areas to influence, shape, develop and integrate acquisition strategies across the company’s customer lifecycle, with a key focus on scalable and data-centric approaches that create demand, increase conversion, and maximize subscriber growth. - Work closely with VP of Marketing Strategy to understand market conditions and competitive dynamics that drive acquisition needs. - Conduct ongoing review of key operational actions needed to improve conversion and lead quality; assist in establishing and enhancing metrics for acquisition performance. - Lead discussions with internal business partners across multiple functional areas to diagnose, recommend and implement acquisition solutions, including success and testing criteria. - Establish consistent cross-functional partnerships with Billing & Collections, IT/Engineering, E-commerce, Retail and Sales Channels to streamline and centralize customer acquisition strategy. - Partner with CX teams to maintain & measure departmental KPIs to garner actionable insights that will drive strategies around conversion optimization and revenue growth. - Support all efforts to simplify and enhance the customer experience across acquisition touchpoints. - Monitor and assist in driving the attainment of KPIs, including service level, quality, NPS, and customer satisfaction objectives. - Identify future needs within the marketplace and qualify opportunities for new offerings using market-driven insights. - Analyze competitors' services, prices, and messaging; synthesize information to develop an integrated acquisition strategy. - Train, lead, and provide strong leadership and mentorship to the team. Manage resource allocations, vendor relationships, and contracted scopes of work. - Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. - Other duties as assigned. What You Bring to the Table: - 7+ years of experience leading in Marketing or Sales Operations - Experience implementing and executing acquisition strategies, projects, and agency relationships.   - Experience synthesizing information and critical details for leadership and driving implementation of decisions and departmental operational direction.  - Experience building and supporting monthly, quarterly and annual marketing plans and processes that reinforce business goals, including ongoing management.  - Relevant cable and/or telecommunications experience preferred. - Proven success leading and partnering with cross-functional teams in a Marketing Operations capacity.    - Ability to manage multiple, diverse projects and management styles in a fast-paced environment.  - Excellent communication skills and confidence in managing varying levels of stakeholders are essential.  - Proactive team player, with a positive attitude, who adapts well to changing needs and priorities, ambiguity, experimentation and iteration, and can pivot easily to achieve goals and deadlines.  - Knowledge/experience in platforms and tools that the marketing team and company use to support campaign efforts, measure performance, and provide data and insights.  - Proficiency in Microsoft Office Suite and Google products (i.e.: Excel, PivotTables, Word, PowerPoint, Google Docs, Drive, Outlook Calendar).  - Budget management experience, with the ability to negotiate as needed.  - Analytical and resourceful problem solver.  Education: - High school diploma or equivalent. - Bachelor's degree preferred. We're Proud to Offer a Comprehensive Benefits Package Including: - 401k retirement plan, with employer match - Insurance options including: medical, dental, vision, life and STD insurance - Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization - Floating Holiday: 40 hours per year - Paid Holidays: 7 days per year - Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws - Tuition reimbursement program - Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base compensation range for this position is $132,000 - $195,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. FCO (For San Francisco Candidates only): Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf