O que você fará As a key member of the Revenue Marketing team, you will own development and execution of integrated demand generation programs that create pipeline and revenue growth for high-growth businesses in the US. You will partner with Sales, Sales Development, Partner Marketing, Field Marketing, and Product Marketing teams in the US to deliver full-funnel campaigns aligned to growth goals. You will sit within the Revenue Marketing team focused on the Mid-market segment, playing a critical role in scaling predictable revenue in a fast-paced, global SaaS environment. *** NOTE: ONLY RESUMES WILL BE ENGLISH WILL BE CONSIDERED *** #LI-Remote Quais serão as suas responsabilidades You will plan and build multi-channel revenue marketing programs across inbound, outbound, ABM, nurture, and sales-aligned plays to support acquisition and expansion within US-focused markets. You will collaborate daily with US-based Sales, SDR, and Marketing partners to develop targeting, messaging, and enablement that improves funnel conversion and pipeline velocity. You will monitor and analyze performance metrics including MQLs, pipeline contribution, conversion rates, and bookings, using data to improve campaigns and support regular business reviews. O que precisa possuir para ser bem sucedido - 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management for SaaS or technology companies - Experience supporting high-growth businesses or segments operating at 20%+ year-over-year growth rates - Hands-on experience building campaigns targeting US-based audiences, with a understanding of US B2B buying motions and sales cycles - Direct experience with marketing automation platforms (such as Marketo or Eloqua), CRM systems (Salesforce), reporting tools (PowerBI or Tableau), ABM orchestration tools (such as 6sense or Demandbase), and data tools (such as ZoomInfo or D&B) - Strong analytical, project management, and prioritization skills, with the ability to manage multiple initiatives in a fast-paced environment - Professional proficiency in English, with the ability to collaborate with US-based partners A Avalara é uma empresa AI-first AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. - You’ll bring experience using AI and AI-related technologies, ready to thrive here. - You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. - You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. Como cuidaremos de você Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. O que você precisa saber sobre Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

• Define and refine the ideal customer profile, buyer personas, and priority segments to guide product strategy and go-to-market focus • Lead end-to-end launch moments, defining the market opportunity and the rollout plan • Develop high-impact narratives that differentiate us in a crowded B2B landscape • Arm our sales team with the tools they need to win—pitch decks, battle cards, case studies, and ROI calculators • Act as the internal expert on our competitors and industry trends • Drive cross-functional alignment • Architect a content engine that produces visionary white papers, blogs, and case studies that speak directly to our target buyers • Own the messaging for major industry trade shows • Manage relationships with analyst firms to ensure we are accurately and favorably positioned in market reports • Manage public relations efforts and collaborate with external agencies as needed • Partner with the Demand Generation team on strategic ways to work with customers and partners to support our goals.

• Assist with social media management: support the maintenance and growth of our social media channels. • Support marketing campaigns: collaborate closely with the marketing team on campaign execution. • Content creation & planning: contribute to the development and scheduling of content. • Analysis & presentation of metrics: collect and prepare relevant marketing and social media data. • Online research & external communication: conduct online research to identify suitable interview candidates and support outreach.

• Manage District Marketing Managers for the District and Region. • Develop and implement comprehensive marketing strategies aligned with the company’s objectives. • Analyze market trends, customer insights, and competitive landscape to identify opportunities and threats. • Create and manage district-specific marketing plans to drive brand awareness and sales growth. • Lead, mentor, and develop a team of marketing professionals to achieve district goals. • Monitor, analyze, and report on campaign performance metrics to optimize future efforts. • Manage the district marketing budget and ensure cost-effective use of resources.