BlackBox takes a hands-on approach, partnering with owners to drive revenue growth through process and automation.
Outbound Marketing Specialist – Lifecycle
Location
Poland
Posted
150 days ago
Salary
0
Seniority
Senior
Job Description
Outbound Marketing Specialist – Lifecycle
BlackBox Strategies
• Build and maintain outbound lists and enrichment workflows using Clay • Launch, manage, and optimize cold email campaigns in Instantly • Own inbox health, deliverability, warm-up, and reply categorization • Sync replies, outcomes, and lifecycle stages into HubSpot • Continuously test messaging by segment, persona, and intent • Build segmented audiences across lead, prospect, and customer stages • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns • Manage compliance, suppression logic, and list hygiene • Use HubSpot Marketing Hub and/or Mailchimp • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) • Experience with platforms such as Twilio or similar is a strong plus • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing • Share outbound insights to inform social and content strategy • Partner with leadership on ICPs, testing priorities, and iteration
Job Requirements
- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
- Direct experience executing (not just overseeing) email and CRM campaigns
- Experience supporting both B2B and B2C audiences
- Strong understanding of deliverability, segmentation, and channel tradeoffs
- Clear written communicator with a bias toward execution
- Comfortable operating with high-level direction in a fast-moving environment
Benefits
- Competitive compensation
- Flexible, fully remote work environment
- Opportunity to directly influence pipeline and revenue
- Close collaboration with strategy, social, and GTM leadership
- Exposure to modern outbound, CRM, and AI-enabled workflows
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