• Lead marketing strategy and execution for Natera's genetic tests and patient education tools. • Partner with Sales to influence multi-stakeholder sales cycles. • Develop portfolio-level and stakeholder-specific messaging. • Work with the Area Marketing team to build multi-channel campaigns. • Create pitch decks, business cases, and value frameworks tailored to health systems. • Collaborate with cross-functional teams to understand customer needs and inform offerings. • Conduct market research and analyze data on health-system drivers.

• Enable sales and GTM teams with credible, technically grounded decks, demos, emails, and narratives. • Own creation of external-facing technical marketing content across email, social, and long-form formats (e-books, white papers, guides, comparison content) • Own competitive analysis of tools, architectures, and approaches. Produce battle cards, comparison guides, and objection-handling resources. • Translate product capabilities into clear, compelling narratives for both technical and business audiences. • Develop and maintain technical messaging for website content and sales enablement materials. • Support feature launches with assets that help internal teams explain “what changed, why it matters, and how it works.” • Gather technical insights from the industry to inform messaging, product positioning, and GTM strategies.

• Support and execute the Vacation® events & sampling program. • Conduct event sampling and partnership outreach in support of weekly KPIs. • Maintain the partnerships & events email inbox by responding to, organizing, and categorizing all inbound inquiries. • Organize and maintain event sampling and partnership contact lists. • Coordinate fulfillment for approved event sampling initiatives (inbound and outbound) and report weekly KPIs. • Escalate larger partnership opportunities to the Marketing team and report weekly KPIs. • Provide project coordination and execution support for larger partnerships and event programs, including timelines, budgeting, creative management, production support and on the ground activation. • PR email inbox management and communication with marketing leads and PR agency to ensure relevant sample and asset requests are escalated in a timely manner. • Continuous process improvement and documentation - standard operating procedures (SOPs), KPI tracking, budget tracking support etc. • Conduct research for brand marketing projects, both online and in person. • Proof consumer facing marketing materials (i.e. product marketing copy, emails, social, retail & events collateral), as assigned. • Assist with the organization of brand marketing assets in Notion. • Provide coordination support on Marketing Ops projects, including meeting scheduling, note-taking, tracking next steps, sharing updates, and supporting fulfillment. • Conduct vendor research and outreach, as assigned. • Create and organize production decks to support marketing initiatives. • Track product inventory and support fulfillment needs, as required. • Provide project management support through Asana organization. • Organize digital archives, templates, and trackers. • Maintain and organize the vendor Rolodex®. • Schedule meetings and take notes, as needed.

• Develop compelling graphics for a variety of mediums, including digital/websites, social, email, presentations, paid media, and print materials. • Prepare and deliver accurate, print-ready and digital-ready files for packaging. • Develop customer-facing presentations, using mostly Google Slides, in collaboration with sales or executives. • Ensure all designs adhere to established brand guidelines and maintain visual consistency across projects. • Create reusable templates for consistent and efficient production workflows. • Stay updated on design trends, tools, and technologies.