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Jeff Selingo and Michael Horn discuss what’s next for higher ed and talk with the newsmakers you want to hear from most.
Field Marketing Lead
Location
New York
Posted
150 days ago
Salary
0
Seniority
Senior
Job Description
Field Marketing Lead
Future U Podcast
• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders • Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget • Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable • Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through • Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution • Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts • Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events • Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions • Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes • Interpret performance data and translate insights into clear recommendations and next steps
Job Requirements
- Minimum of 3 years of field marketing or event strategy experience
- Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
- Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
- Calm under pressure, with a solution-oriented mindset and a bias toward action
- Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
- A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
- Scrappy and hardworking, with a genuine eagerness to learn— we value hustle and curiosity over technical perfection
- Willingness and ability to travel for events as needed
- Preferably based in the NYC metro area
Benefits
- 200+ universities as partners
- Diverse cast of team members
- Fully remote company with NYC office
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