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Trade Marketing Manager
Location
Panama
Posted
148 days ago
Salary
0
Seniority
Senior
Job Description
Trade Marketing Manager
Mondelēz International
• Responsible for the development and execution of selling programs related to their assigned Category's innovation, distribution, merchandising, and promotional plans • Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers • Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs) • Be seen as the Category expert internally and create compelling, actionable & measurable category plans • Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning) • Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met • Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance
Job Requirements
- Understanding of shopper behavior, channel dynamics, commercial terms, and merchandising techniques.
- Experience in sales, marketing, or trade marketing.
Benefits
- No Relocation support available
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