• Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios. • Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting. • Drive qualified lead acquisition across inbound and outbound channels. • Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution. • Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators. • Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials. • Define success metrics and KPIs for each campaign, including lead generation and revenue. • Analyze campaign performance to inform future campaign planning. • Present clear, actionable insights to company leadership. • Maintain a strong understanding of trends in payments and monetization in the video game industry. • Travel 2x per quarter for events and team on-sites. • Have fun!

• Support content development needs of the Clinical Services department as oversight for multiple large books of business (5 -7 assigned accounts but varies based on size) • Independently develop and lead Clinical Services department key initiatives such on-boarding, student recruitment, or innovation • Act as mediator and resolve escalated issues between internal and external stakeholders in a solutions-oriented manner • Act as the medical lead in the creation and presentation of brand planning, strategic development, and tactical plans for assigned accounts and new business opportunities as they arise • Demonstrate a deep understanding of pharmaceutical manufacturer, managed markets, and marketing business strategies • Ensure account-specific Clinical Services standard operating procedures are developed and maintained for all clients under purview and conduct Clinical Services training as needed (account and department) • Plan and allocate resources across accounts and workstreams based on business needs in conjunction with other internal stakeholders in a solutions-oriented manner • Independently responsible for ensuring team under purview is provided with timely feedback on performance and coaching to support their development (direct and indirect reports), including tracking of personal development plans • Supervise 6+ Clinical Services team members directly and indirectly, including a minimum of 1 Senior Medical Director or 2+ Medical Directors • Promote and adhere to Precision AQ’s workplace values known as PRECISION Principles (Client Service, Purpose, Accountability, Mutual Respect and Collaboration)

• Lead Analytics Strategy and Client Impact • Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making • Translate complex data into clear, actionable insights that drive media performance and business outcomes • Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps • Own Advanced Analytics Execution • Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks • Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative • Own Reporting, Insights, and Data Integrity • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools • Ensure accuracy, consistency, and integrity across analytics outputs • Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity • Collaborate and Improve Analytics Operations • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability • Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation • Support Team Growth (Future-State) • Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback • Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.

• Ensure digital campaigns deliver on pace and according to insertion orders • Proactively optimize campaigns • Patient audience modeling and understanding of ICD 10 codes is a plus • Veeva Crossix DIFA and IQVIA Navigator platform knowledge is a plus