• Serve as a communication bridge between clients, internal teams, and leadership. • Draft, organize, and distribute internal updates, newsletters, announcements, and client-facing communications. • Support timely follow-ups on action items, meeting notes, and deliverables. • Provide direct administrative support to the VP of Sales & Marketing, including calendar management, meeting preparation, and follow-up coordination. • Assist with organizing sales activities, partner engagements, and internal initiatives. • Maintain accuracy and organization of sales documents, proposals, presentations, and internal templates. • Support CRM hygiene by updating contacts, notes, tasks, and deal stages to ensure data accuracy and visibility. • Assist in coordinating and executing marketing initiatives, campaigns, and partner programs. • Help manage marketing assets such as one-pagers, slide decks, case studies, and email templates. • Collaborate with internal teams to ensure marketing materials remain current and aligned with service offerings. • Support content distribution across email, partner channels, and internal communication platforms. • Assist with onboarding and supporting channel partners by organizing enablement materials and communications. • Track partner initiatives, SPIFFs, co-marketing activities, and related documentation. • Support follow-up communications and documentation for partner-led opportunities. • Help document, refine, and improve repeatable sales and marketing processes. • Track tasks, deadlines, and deliverables to ensure initiatives stay on schedule. • Assist with reporting and basic performance tracking for campaigns, activities, and partner engagement.

• Develop and lead customer marketing strategies that drive product adoption, retention, expansion, and advocacy across DTN's diverse portfolio of weather, market intelligence, and operational decision-support solutions. • Customer Advocacy & Industry Storytelling • Lifecycle & Adoption Programs, work with CS and Sales Teams • Customer Engagement & Community Building • Retention & FOH, Weather and Ag Hub Solution Adoption • Insights, Reporting & Optimization

• Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud. • Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists. • Own the NA field budget; source and negotiate vendors and sponsorships; manage POs. • Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout. • Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage. • Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events. • Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel). • Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries. • Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently. • Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency. • Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals. • Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states. • Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale. • Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail. • Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs. • Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content). • Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop. • Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings. • Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.

• Own onboarding, activation, and early lifecycle performance. Design and continuously improve the new user journey to reduce time-to-first-value, increase repeat usage, and drive early adoption of core product capabilities across API and dashboard experiences. • Build and operate lifecycle programs driven by product usage. Own lifecycle strategy across welcome, activation, engagement, expansion, and reactivation. Translate product events and usage thresholds into triggered journeys across email and in-product channels, partnering with an agency for design and execution where appropriate. • Run experiments that compound product-led growth. Design, execute, and analyze experiments using tools like PostHog to improve conversion, adoption, and retention. Maintain a focused experimentation cadence tied to clear lifecycle and revenue outcomes. • Support PLG-to-sales motions with high-quality signals. Define and operationalize signals that identify high-potential accounts based on usage behavior, and build automated flows that enable the BD team to engage with the right context at the right time. • Define, measure, and communicate lifecycle success. Establish clear lifecycle metrics and benchmarks (activation signals, engagement patterns, retention and reactivation rates), and use them to inform priorities, trade-offs, and ongoing optimization. • Partner cross-functionally to ship the journey. Work closely with product, engineering, data, and sales to align on lifecycle priorities, influence instrumentation and product surfaces, and ensure lifecycle systems reflect how customers actually use OpenRouter.