• Develop and execute the commercial sales strategy for your assigned business area, in alignment with overall company goals. • Own and report on volume snapshots, pipeline health, and key performance metrics. • Partner with marketing to design and launch targeted campaigns, educational programs, and research initiatives. • Be a key stakeholder and driver to ensuring a best-in-class experience from initial engagement through ongoing support. • Lead collaborations, continuing medical education (CME) initiatives, and partnership programs to drive growth and engagement. • Work directly with the sales team to translate strategic insights into practical plans, training, and execution. • Continuously assess program and campaign performance, identifying what is and isn’t working, and pivot strategies as needed. • Serve as the subject matter expert and advocate for your business area, both internally and externally. • Foster a culture of collaboration, accountability, and innovation across teams. • Maintain a forward-thinking, competitive mindset—always seeking ways to keep GeneDx at the forefront of the industry.

• Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral • Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers • Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration • Develop go-to-market plans for emerging product lines and under-leveraged capabilities • Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers • Repurpose existing wins into segmented campaigns and multi-touch plays for new markets • Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels • Design and execute campaigns that support both new logo acquisition and expansion across our product suite • Stand up an early account-based marketing (ABM) motion targeting high-priority accounts • Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points • Build basic attribution and reporting infrastructure to track marketing performance by segment and source • Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles

• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets. • Build and deploy regional playbooks that include: - Local media outreach - Community events and activations (e.g., CPR training, product demos) - Co-branded campaigns with customers or civic partners - Referral and advocacy programs tailored by market • Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support. • Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.). • Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.). • Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows. • Partner with Product Marketing to turn messaging into compelling, conversion-oriented content. • Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners. • Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments. • Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns. • Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics. • Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution). • Implement testing and learning processes for continuous improvement of both national and localized campaigns.

• Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities. • Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline. • Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos. • Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities. • Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals. You’ll monitor what’s working, double down on the best channels, and pivot quickly based on data insights. • Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend.