• Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral • Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers • Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration • Develop go-to-market plans for emerging product lines and under-leveraged capabilities • Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers • Repurpose existing wins into segmented campaigns and multi-touch plays for new markets • Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels • Design and execute campaigns that support both new logo acquisition and expansion across our product suite • Stand up an early account-based marketing (ABM) motion targeting high-priority accounts • Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points • Build basic attribution and reporting infrastructure to track marketing performance by segment and source • Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles

• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets. • Build and deploy regional playbooks that include: - Local media outreach - Community events and activations (e.g., CPR training, product demos) - Co-branded campaigns with customers or civic partners - Referral and advocacy programs tailored by market • Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support. • Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.). • Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.). • Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows. • Partner with Product Marketing to turn messaging into compelling, conversion-oriented content. • Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners. • Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments. • Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns. • Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics. • Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution). • Implement testing and learning processes for continuous improvement of both national and localized campaigns.

• Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities. • Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline. • Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos. • Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities. • Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals. You’ll monitor what’s working, double down on the best channels, and pivot quickly based on data insights. • Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend.

• Own growth strategy & targets: Define KPIs and user/business growth goals for our trading product, Convert; build and execute the roadmap to hit them. • Drive performance through data: Monitor core dashboards daily/weekly/monthly; identify opportunities, gaps, and risks; translate insights into action plans and measurable experiments. • Plan and run growth initiatives: Design promotions, campaigns, and lifecycle programs to acquire and retain users; coordinate execution with Marketing and regional teams. • Partner on product optimization: Work with Product Managers and engineers to improve existing flows and launch new features; use competitor research, user feedback, and data to prioritize impact. • Own day-to-day business operations: Ensure smooth execution across stakeholders and maintain high-quality delivery from planning to post-launch review. • Customer-first mindset: Stay highly focused on user satisfaction, retention, and long-term value.