• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets. • Build and deploy regional playbooks that include: - Local media outreach - Community events and activations (e.g., CPR training, product demos) - Co-branded campaigns with customers or civic partners - Referral and advocacy programs tailored by market • Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support. • Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.). • Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.). • Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows. • Partner with Product Marketing to turn messaging into compelling, conversion-oriented content. • Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners. • Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments. • Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns. • Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics. • Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution). • Implement testing and learning processes for continuous improvement of both national and localized campaigns.

• Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities. • Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline. • Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos. • Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities. • Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals. You’ll monitor what’s working, double down on the best channels, and pivot quickly based on data insights. • Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend.

• Own growth strategy & targets: Define KPIs and user/business growth goals for our trading product, Convert; build and execute the roadmap to hit them. • Drive performance through data: Monitor core dashboards daily/weekly/monthly; identify opportunities, gaps, and risks; translate insights into action plans and measurable experiments. • Plan and run growth initiatives: Design promotions, campaigns, and lifecycle programs to acquire and retain users; coordinate execution with Marketing and regional teams. • Partner on product optimization: Work with Product Managers and engineers to improve existing flows and launch new features; use competitor research, user feedback, and data to prioritize impact. • Own day-to-day business operations: Ensure smooth execution across stakeholders and maintain high-quality delivery from planning to post-launch review. • Customer-first mindset: Stay highly focused on user satisfaction, retention, and long-term value.

Summary: The Senior Site Acquisition Specialist MUST be located in/or around Atlanta, Georiga. They are responsible for overseeing the site acquisition process for wireless communication facilities and related wireless equipment. This includes preparing candidate information reports, negotiating leases and easements, reviewing legal transaction documents, and managing zoning and permitting applications. The specialist will work closely with internal teams and external vendors to ensure compliance and timely completion of projects. This position requires a deep understanding of telecommunications industry practices, site acquisition processes, and local jurisdictional regulations. The ideal candidate will be a skilled negotiator and communicator, with significant experience in the field of site acquisition and permitting.   Essential Functions: - Prepare candidate information reports detailing leasing, permitting, and land use viability for potential wireless communication sites. - Negotiate leases and easements with property owners to secure land rights for wireless communication installations. - Draft and proof recordable transaction documents, including leases, easements, and other legal documents, for review by the legal department. - Review title reports to identify ownership, encumbrances, easements, and other relevant factors, and provide recommendations regarding the viability of the leasing opportunity. - Interview zoning and permitting personnel to gather jurisdictional approval requirements for the installation of wireless communication facilities and related equipment. - Supervise or direct external vendor partners, such as environmental engineers, architectural & engineering firms, title search firms, and other professionals to ensure that transactions close within defined timeframes. - Prepare and submit zoning and permitting applications, tracking their progress and ensuring that they meet all local regulatory requirements. - Monitor application progress and assist with any jurisdictional requests for additional information or documentation during the review process. - Manage the collocation application process, guiding it through the Notice to Proceed (NTP) phase. - Represent the company at meetings with landlords, jurisdictions, homeowners’ associations (HOA), design review boards, and neighborhood groups to address concerns and ensure compliance with requirements. - Verify and obtain Enhanced 911 addressing, ensuring that all relevant addresses meet regulatory standards. - Perform additional duties or special projects as assigned, based on company needs or project scope. - Ensure compliance with company policies and applicable laws while carrying out all responsibilities. Other - Willingness to travel 20–40% of the time for site visits, meetings, and jurisdictional interactions. - Perform additional duties as assigned. - Employees must be able to perform the essential functions of the position, with or without reasonable accommodation, in accordance with company policy and applicable laws.