• Develop, own, and communicate paid marketing strategy. You’ll own the pipeline goal from paid channels. You’ll be expected to define, track and report out on key performance indicators and provide insights and recommendations to leadership. You know how to build a plan to hit your number, and if something’s off you know when and how to pivot. • Manage and optimize campaigns. You’ll write and refine ad copy, collaborate on creative assets, set bidding strategies and allocate budget to drive volume and gain efficiency in paid search, paid social and Google display network. You’ll regularly refine audience targeting to ensure we’re always reaching the right people with the right message. • Experiment with new channels. You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, ABM), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance. • Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates. • Elevate technical execution: Your expertise will help us improve marketing operations, website performance and cross-functional handoffs. You’re excited to figure out how AI can help automate processes and improve velocity.

• Lead hands-on ad creation and A/B testing: Develop variations of ad copy, static visuals, motion graphics, short-form videos, and carousel assets; conduct A/B tests on headlines, images, CTAs, formats, and hooks to enhance engagement and ROAS across platforms. • Conceptualize and execute full-funnel campaigns on Meta, Google Ads, YouTube, TikTok, and more, iterating creatives based on real-time performance data. • Partner with design and video teams to produce polished assets using Figma, Adobe Creative Suite, or Canva, ensuring alignment with brand guidelines. • Optimize advertising budgets by scaling high-performing creative variants and maintaining fresh ad libraries with updated copy, visuals, and videos. • Monitor key metrics such as CTR, conversion rates, and creative fatigue; apply insights to iterate ad assets and A/B testing strategies. • Stay ahead of trends in short-form video, UGC-style ads, and platform algorithms to fuel innovative creative experiments.

• Support digital marketing program performance and process improvement • Utilize tools like Google Ads, Google Analytics, Looker Studio for data analysis • Facilitate communication and operations with vendors • Monitor effective benchmarks for measuring the impact of digital efforts • Develop customer education materials and conduct market research • Create reports and dashboards to support marketing initiatives

• Execute paid media campaigns across one or more channels (Paid Search, Paid Social, Display, Programmatic, etc.) • Build, QA, and optimize campaigns based on documented strategy and performance goals • Support keyword research, audience development, and ad copy testing rooted in data • Pull and analyze performance data to identify trends, issues, and opportunities • Assist with reporting and dashboards to support internal teams • Leverage automation and platform tools to improve efficiency and accuracy • Collaborate closely with full-time Paid Media Managers, SEO, and Analytics teammates