• Execute paid media campaigns across one or more channels (Paid Search, Paid Social, Display, Programmatic, etc.) • Build, QA, and optimize campaigns based on documented strategy and performance goals • Support keyword research, audience development, and ad copy testing rooted in data • Pull and analyze performance data to identify trends, issues, and opportunities • Assist with reporting and dashboards to support internal teams • Leverage automation and platform tools to improve efficiency and accuracy • Collaborate closely with full-time Paid Media Managers, SEO, and Analytics teammates

• Craft and execute Paid Media strategies through an integrated approach across various paid channels (Paid Search, Paid Social, Display, Programmatic, and more!), working closely with SEO and Analytics to help drive your clients' business growth. • Serve as a consultant to our clients, gaining a deep understanding of their needs and business goals to provide data-driven recommendations that achieve measurable results. • Build strong, lasting relationships with clients using Seer's core values of Humility and Transparency. You’ll leverage each interaction as an opportunity to foster trust and collaboration. • Oversee day-to-day campaign management and strategy execution, championing data insights to guide your recommendations. You’ll support all aspects of the campaign lifecycle, from keyword research to performance analysis, and ensure your insights are backed by both paid and organic data. • Prepare and lead presentations to demonstrate your impact on your clients’ business goals, positioning yourself as an integral part of their team.

• Deploy and manage marketing ICP programmatic & ABM campaigns across digital channels, including display, native, paid social, and video. • Implement post-click testing strategies by building and optimizing based on a test, measure, learn closed-loop approach. • Analyze ad and landing page data to suggest ad and web optimizations to achieve conversion, CPA, and ROAS targets.

• Own paid social end to end and be trusted to turn ad spend into real student and family outcomes. • Set the paid social strategy, managing meaningful budgets, and deciding where and how to invest for sustainable growth. • Work closely with creative, data, product, and brand partners to shape messaging, testing roadmaps, and channel expansion. • Experiment along with continuous testing across audiences, creative, formats, and funnel stages. • Prepare and present regular performance readouts and strategic recommendations to senior leadership, translating complex data into clear business insights. • Conduct deep-dive analyses linking paid social spend to final enrollment outcomes, focusing on the quality and velocity of leads delivered to the counseling team.