• Lead the execution of diverse marketing projects within a regulated pharmaceutical environment. • Manage day-to-day operations and delivery of low-to-medium complexity tactical projects. • Collaborate with cross-functional teams to ensure meticulous planning, implementation, and timely delivery of projects. • Maintain adherence to the highest quality and process standards set by the organization. • Co-own projects with senior-level Account and Project Management staff. • Develop comprehensive project plans and deliver submissions for regulatory review. • Foster and maintain strong relationships with clients and partner agencies. • Drive the successful completion of marketing initiatives. • Manage multiple projects concurrently in a dynamic, collaborative setting. • Ensure projects are delivered within budget and meet organizational standards. • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. • All other duties as assigned

• Lead how we go to market with our indirect partners • Create and run co-marketing programs with top resellers and VARs • Build repeatable campaign frameworks and plays for partners • Lead MDF planning and execution focusing on ROI and partner impact • Develop partner-ready messaging, content, and campaign kits • Work with Product Marketing to tailor Glean’s story for channels • Bring Glean to life through partner events, SKOs, and roadshows • Serve as the marketing lead for strategic VAR relationships • Define and track success across partner-sourced and influenced pipeline

• The HubSpot Marketing Specialist will be a critical, hands-on player in the entire lifecycle of our digital marketing campaigns within HubSpot. • Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment. • Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience. • Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly. • Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team. • Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets. • Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement. • Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution. • Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot.

• Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency • Build and own GTM strategy • Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion) • Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion • Lead Market Research and Competitive Analysis • Drive campaigns, lead demand generation and launch a structured experimentation engine • Shape pricing, promotions, packaging, and enterprise/team training offers • Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem • Lead Sales Enablement Process • Improve forecast accuracy, funnel visibility, and operating cadence • Partner with CEO and Chief of Staff on company strategy • Collaborate with Product on audience insights, messaging, and learner needs