• The HubSpot Marketing Specialist will be a critical, hands-on player in the entire lifecycle of our digital marketing campaigns within HubSpot. • Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment. • Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience. • Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly. • Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team. • Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets. • Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement. • Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution. • Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot.

• Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency • Build and own GTM strategy • Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion) • Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion • Lead Market Research and Competitive Analysis • Drive campaigns, lead demand generation and launch a structured experimentation engine • Shape pricing, promotions, packaging, and enterprise/team training offers • Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem • Lead Sales Enablement Process • Improve forecast accuracy, funnel visibility, and operating cadence • Partner with CEO and Chief of Staff on company strategy • Collaborate with Product on audience insights, messaging, and learner needs

• Own the Experience: Lead the planning, design, and execution of in-person and virtual experiences that drive engagement, loyalty, and pipeline. • Tradeshow & Partner Event Execution: Manage logistics, creative, and onsite presence for key events, partner activations, and industry conferences. • Brand Stewardship: Ensure every event reflects the Cyderes brand identity and visual standards—from signage and collateral to digital assets and customer interactions. • Swag & Branded Materials: Oversee creation, inventory, and distribution of branded items and giveaways across events, partners, and internal programs. • VIP & Hospitality Experiences: Partner with leadership and Sales to coordinate high-touch experiences (e.g., NFL suites, partner summits, customer dinners) that strengthen relationships and reinforce brand excellence. • Partner Collaboration: Work with the Channel & Alliance team to design and launch joint marketing initiatives with key partners like CrowdStrike, SailPoint, and Microsoft. • Campaign Integration: Align field programs with national marketing campaigns and digital demand generation efforts to ensure cohesive messaging and measurable outcomes. • Tech Stack Execution: Leverage HubSpot and Salesforce to build campaigns, automate workflows, and track ROI. • Reporting & Optimization: Monitor performance metrics, share results with stakeholders, and continuously improve based on data-driven insights. • Project Management: Maintain clear timelines, budgets, and deliverables for all initiatives, ensuring flawless execution from start to finish. • Cross-Functional Collaboration: Serve as a strategic partner to the sales organization, building trusted relationships and providing marketing and business guidance to drive growth.

• Develop and support branding initiatives aligned with overall business goals • Contribute to digital marketing strategies across multiple channels • Assist in defining brand voice, messaging, and visual consistency • Support planning and execution of marketing campaigns • Analyze performance metrics and extract actionable insights • Collaborate with internal teams to align marketing efforts with business priorities • Stay up to date with digital marketing trends and best practices