• Develop and implement comprehensive marketing strategies tailored to the North American data center market • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers • Maintain an editorial calendar and ensure timely delivery of compelling content • Develop and execute PR plans to enhance brand image and reputation • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media • Conduct market research and analyze market trends to identify opportunities for business growth

• Develop and implement comprehensive marketing strategies tailored to the North American data center market • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers • Maintain an editorial calendar and ensure timely delivery of compelling content across various platforms • Optimize content for user experience using CMS platforms and basic HTML/CSS • Develop and execute PR plans to enhance brand image and reputation • Craft press releases, media pitches, and other PR materials to communicate company news and achievements • Build and maintain relationships with media, journalists, and influencers to secure coverage • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies • Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance specifically for the North American market • Develop and implement data-driven marketing strategies to drive business growth • Collaborate with the marketing team to develop effective marketing campaigns • Measure and analyze the performance of marketing campaigns and make recommendations for optimization • Stay up-to-date with industry trends and best practices in marketing analytics • Prepare detailed reports and present findings to key stakeholders • Develop initiatives to enhance brand visibility and establish thought leadership • Coordinate PR efforts and secure speaking engagements to amplify brand presence • Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive marketing strategies • Communicate with stakeholders to align marketing initiatives with business priorities • Manage marketing budgets effectively to maximize ROI and cost-effectiveness • Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management.

• Partner directly with the Chief Growth Officer and client partner leadership to shape and evolve Livefront’s marketing strategy. • Help define marketing priorities, focus areas, and success metrics in support of business and growth goals. • Act as a strategic thought partner on brand positioning, go-to-market efforts, and growth opportunities. • Lead planning and execution for marketing programs and campaigns across content, events, brand, and partnerships. • Collaborate with leaders, sales partners, content creators, designers, and subject matter experts to align messaging and storytelling. • Support the creation, distribution, and amplification of content across channels, including events, social, and the website. • Guide Livefront’s approach to events, conferences, sponsorships, and community engagement. • Build and document foundational marketing processes, workflows, tools, and best practices. • Establish methods for tracking effectiveness and ROI across marketing initiatives. • Use data and insights to continuously refine marketing efforts and recommend improvements. • Work closely with HubSpot to manage clients, accounts, segments, and CRM data. • Editor-in-Chief of the website from a marketing lens and an actionable perspective. • Be called upon as a subject matter expert in tools, processes, approaches, and best practices to support the Chief Growth Officer and the Growth team to better land new logos in key markets and key verticals. • Help us market within our own accounts to truly land-and-expand.

• Support the development and execution of engaging, high-impact marketing materials for Dexcom’s portfolio of products. • Collaborate across marketing, product management, regulatory affairs and other functions to ensure alignment in strategy development and successful management of marketing programs. • Leverage foundational brand elements developed by the Brand Strategy team and translate them into integrated, multi-channel campaign briefs and creative development for new product launches and feature releases. • Partner with the regional marketing teams to intake feedback and identify regional nuances, incorporating these insights into campaign development to ensure outputs are market-relevant, effective and globally consistent. • Deliver executional tracking and reporting, documenting learnings and best practices to enable continuous improvement across initiatives. • Work cross-functionally with the Global Events team to execute high-quality, scalable event experiences across international markets, driving brand awareness and engagement for the Dexcom brand. • Lead the Medical, Legal, and Regulatory (MLR) review process for all marketing claims and materials, ensuring timely approvals and accurate submissions, tracking, and archival within the document control system.