• Differentiate our platform narrative: Track platform architecture trends, competitive models, and other signals to ensure our platform story resonates with buyers and is differentiated. • Collaborate on pricing: Work with our pricing and packaging product team to advise on how we package our solutions to the market, ensuring it’s done in a simple, convenient, and effective way. • Map platform capabilities: Own and refine the architecture that connects our platform, capabilities, products, and solutions. • Own the platform graphic: Own the platform graphic ensuring that it adheres to our capability taxonomy, messaging, market needs, and is visually stunning. • Capability Expertise: Understand the functionality and own the messaging and assets around core capabilities that make up the Ping Identity Platform. Including keeping capability pages, datasheets, and other assets up to date. • Platform and capabilities web content and messaging: From platform-centric overviews to deployment model breakdowns, you’ll own the messaging for our platform and how that platform messaging manifests on key web pages and external assets. • Advocate our platform: Advocate our platform positioning both internally and externally when required to support field events, conferences, and other go-to-market activities. • Support the PSM team: Use your platform knowledge to support other PSMs with specialized focus areas to ensure their portrayal of the platform aligns with your vision. • Measure, optimize, and tie to results: Plan and leverage platform-level KPIs so that you have a clear view on our platform positioning’s influence on pipeline, win rates, and other key metrics. Know the levers that drive success so you can assess and adjust them as needed. • Leverage external data: Gather market data, leverage our market insights and research team, and prioritize analyst data to ensure our platform positioning is always ahead of the curve.

• Execute integrated demand generation campaigns to drive qualified leads and support pipeline goals. • Partner with sales and BDR teams to develop and deploy ABM programs for targeted accounts. • Manage campaign setup, deployment, optimization, and reporting across inbound and outbound channels. • Optimize conversion paths and funnel performance. • Support development of nurture programs to move prospects through the buyer journey. • Assist in developing goals, KPIs, and dashboards to measure campaign effectiveness. • Collaborate with content, creative, and product marketing teams. • Coordinate and execute webinars and virtual events. • Maintain and improve lead scoring models. • Manage campaign budgets and test new approaches to improve ROI. • Track and report results with insights and recommendations.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description OpenLoop is looking for a Manager, Product Marketing to join our team remotely or at HQ in Des Moines, IA. In this role, you will be responsible for taking our messaging to the next level. You will work closely with our product team to create marketing and sales messaging that positions OpenLoop as the leading telehealth platform. We’re looking for a "thinker-doer" who loves both the strategic element of product marketing and is energized by building. We keep meetings minimal and focus on shipping great work, fast. We experiment, build, obsess over the data, and incorporate AI in everything that we do. We’re looking for someone who likes to work that way too. What You'll Do - Partner closely with Product to translate complex product capabilities into clear, compelling sales and marketing narratives - Play a key role in shaping and evolving the OpenLoop brand, ensuring consistency across messaging, positioning, and go-to-market materials - Build modular, reusable sales decks that scale across industries, buyer personas, and use cases - Develop highly customized, deal-specific decks in close collaboration with Sales to support and win strategic opportunities - Lead market and competitive research to understand industry dynamics, buyer needs, and OpenLoop’s differentiated position - Create and maintain competitive battlecards that equip Sales with clear positioning, proof points, and objection-handling guidance - Travel up to 10% to support strategic initiatives, cross-functional alignment, and key customer engagements Qualifications - 6+ years of experience in product marketing, ideally within startups or high-growth environments - A strong foundation in product marketing or product management, with a deep understanding of how products are positioned, launched, and sold - Proven experience partnering closely with Product Management and Sales to bring products to market and drive revenue impact - Recent, hands-on experience (within the last 3 years) developing sales enablement materials, including sales decks, battlecards, and positioning frameworks - Exceptional written and verbal communication skills, with the ability to tailor messaging for cross-functional partners and executive audiences - Highly organized, execution-oriented, and comfortable operating with urgency, ownership, and accountability - Bonus: Experience in the healthcare industry or with healthcare-related marketing strategies Benefits - Medical, Dental, and Vision plans - Flexible Spending/Health Savings Accounts - Flexible PTO - 401(k) + Company Match - Life Insurance, Pet insurance, and more Company Description We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work. Sound like a good fit? We’d love to meet you.

The Role We Need: PadSplit is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey.  This role is critical to scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives. The Person We Are Looking For: The ideal candidate is a seasoned lifecycle marketer with expertise in designing automated, personalized campaigns across multiple channels.  They must have a strong analytical mindset, a passion for understanding customer behavior, and a track record of using data to drive innovative strategies.  The right candidate thrives in a collaborative, cross-functional environment and is motivated to lead initiatives that transform user engagement and retention at PadSplit. Here’s What You’ll Do Day-To-Day: Lifecycle Strategy Development: Create and execute lifecycle marketing strategies to optimize engagement and retention. Campaign Management: Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels. Promotions Oversight: Manage promotions and referral programs to drive sustainable growth and engagement. Lifecycle Mapping: Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy. Data Analysis: Analyze performance metrics and extract insights to optimize marketing strategies. Cross-Functional Collaboration: Work closely with product, engineering, and data teams to refine automation and personalization. Experimentation Leadership: Lead A/B testing to optimize engagement and retention strategies. Notification Strategy: Manage notification channels to ensure timely and personalized communication. Content Personalization: Build segmentation and behavioral triggers for tailored marketing messages. Trend Monitoring: Stay updated on industry trends to incorporate best practices into marketing efforts. Here’s What You’ll Need To Be Successful: Marketing Expertise: 8+ years of experience in lifecycle or retention marketing. Strategic Thinker: Proven ability to create and execute customer engagement strategies. Data-Driven Approach: Strong analytical skills to interpret data and drive decision-making. Technical Proficiency: Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot. Channel Knowledge: Expertise in email, SMS, push notifications, and in-app messaging. Collaboration Skills: Experience working with cross-functional teams, including product and engineering. Industry background: Familiarity with marketplace, fintech, or real estate sectors. Innovation Mindset: Passion for testing, learning, and implementing new marketing approaches. Customer Behavior Insight: Deep understanding of segmentation and personalized communication strategies. Results-Oriented: Track record of improving engagement, retention, and monetization metrics. Leadership Abilities: Strong communication and leadership skills to drive projects and inspire teams. The Interview Process: Your application will be reviewed for possible next steps by the Hiring Manager. If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes. If warranted, the next step would be a video interview with our Head of Marketing for forty-five (45) minutes. If warranted, the next step would be a video interview with a panel of key stakeholders for two (2) hours.  For this interview, a candidate would execute a live assessment to the panel for discussion. If warranted, then we move to offer! Compensation, Benefits, and Perks: Fully remote position - we swear! Competitive compensation package including an equity incentive plan National medical, dental, and vision healthcare plans Company provided life insurance policy Optional accidental insurances, FSA, and DCFSA benefits Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays 401(k) plan Twelve (12) weeks of paid time off for both birth and non-birth parents The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis Please note: Although the job posting says it's in Atlanta, Georgia, this is a fully remote position. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn. Notice to Applicants: PadSplit participates in E-Verify. All new employees are required to complete an I-9 form and be authorized to work in the United States. Employment is contingent upon successful completion of the E-Verify process. PadSplit is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.