PadSplit

• Lead Creative Vision: Set and evolve PadSplit's creative direction across every customer touchpoint while ensuring a consistent, trusted brand experience. • Coach The Team: Lead, mentor, and develop designers, contractors, and agency partners while remaining hands-on in key creative initiatives. • Drive Campaigns: Partner with Marketing to create high-performing creative across paid, organic, lifecycle, email, social, and emerging channels. • Build Operations: Establish scalable creative workflows, production systems, quality standards, and resource management that enable speed without sacrificing quality. • Partner Cross-Functionally: Collaborate with Product, Engineering, Growth, Legal, and Operations to ensure creative is embedded early in major initiatives. • Strengthen Brand: Own PadSplit's visual identity, creative standards, messaging consistency, and overall brand reputation across every channel. • Leverage Customer Insights: Translate research, customer feedback, and performance data into stronger creative strategies and messaging. • Measure Performance: Use creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output.

• Execute daily operations across paid search, social, mobile, and partner listings. • Monitor daily spend pacing and reallocate budgets to hit targets. • Build new campaigns, ad sets, and ads from briefs. • Execute A/B tests and maintain clear documentation of live vs. paused assets. • Pull performance reports and maintain recurring dashboards. • Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. • Keep product feeds, listing feeds, and audience lists updated and error-free. • Run strict pre-launch checklists for every campaign and creative push. • Partner with product and growth to inform landing page and conversion flow improvements.

• Prospect and Qualify Leads: Research and identify potential property owners who might be interested in becoming PadSplit Hosts and qualify them based on suitability. • Conduct Outreach: Execute outreach strategies, including cold calling, emailing, and networking, to connect with traditional property owners. • Host Discovery Calls and Meetings: Engage property owners in initial conversations to understand their needs, goals, and potential barriers to joining PadSplit. • Deliver Value Propositions: Clearly articulate the benefits of PadSplit's model, such as increased revenue potential, simplified management, and societal impact. • Build and Nurture Relationships: Develop trust-based relationships with property owners, acting as a trusted advisor to address concerns and highlight opportunities. • Tailor Solutions: Customize hosting solutions based on the unique circumstances of property owners, including financial modeling, property suitability, and compliance requirements. • Close Deals: Guide property owners through the decision-making process, negotiate terms, and finalize agreements for onboarding as PadSplit Hosts. • Collaborate with Onboarding Teams: Coordinate with internal teams to ensure smooth onboarding for new Hosts, providing accurate property details and expectations. • Track and Report Metrics: Maintain detailed records in CRM systems, tracking outreach activities, conversion rates, and other key performance indicators. • Stay Updated on Market Trends: Monitor the real estate market, competitive landscape, and legislative changes to refine outreach and value propositions effectively. • Host Educational Sessions: Organize webinars or in-person sessions to educate property owners on PadSplit’s benefits and address common misconceptions.

• Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel. • Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale. • Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth. • Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel. • Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology. • Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns. • Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement. • Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement. • Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.

• Define and evolve the architecture, strategy, and long-term roadmap for PadSplit's financial services domain. • Design and build secure, scalable systems supporting payments, billing, collections, and ledger management. • Lead integrations with banks, payment processors, fintech partners, and financial service providers. • Collaborate closely with Finance, Product, and Engineering leaders to align technical solutions with business objectives. • Establish and drive best practices around reliability, observability, transaction integrity, and financial accuracy. • Mentor senior and staff engineers through architecture reviews, technical guidance, and engineering leadership. • Lead investigation, resolution, and prevention efforts for issues impacting financial systems and money movement. • Assess emerging technologies, payment solutions, and AI capabilities that improve efficiency, reliability, or customer experience.

• Define and execute PadSplit's company-wide AI strategy, including adoption goals, governance standards, enablement programs, and business impact measurement. • Lead the Analytics, Business Intelligence, Machine Learning, and AI enablement teams as a unified data and AI organization. • Drive the machine learning and predictive analytics roadmap, including pricing optimization, risk modeling, search relevance, and future AI-powered capabilities. • Oversee the health, quality, governance, scalability, and cost efficiency of PadSplit's data ecosystem. • Partner with Legal and executive stakeholders to establish ethical AI standards and responsible deployment practices. • Collaborate with Product teams to build data-driven experiences and predictive features that improve member and host outcomes. • Translate data and analytics into actionable insights that influence decisions across Product, Finance, Marketing, and Operations. • Assess emerging AI and machine learning technologies and determine where they can create meaningful business value.

• Define and drive the technical roadmap for platform infrastructure, reliability, and scalability initiatives. • Design and review complex system architectures that support company growth and evolving business needs. • Establish engineering standards, best practices, and technical patterns across multiple teams. • Improve system observability, incident response processes, and operational excellence across the platform. • Partner with Engineering, Product, and Design leaders to align technical investments with business priorities. • Mentor engineers and provide technical guidance that elevates engineering capabilities across the organization. • Build and improve backend services, infrastructure tooling, and shared platform capabilities. • Identify technical debt, scalability risks, and operational vulnerabilities before they become business constraints.

• SEO Roadmap Ownership — Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant. • Answer Engine Optimization — Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences. • Content Strategy Development — Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing. • Data-Driven Storytelling — Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights. • Technical SEO Management — Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues. • Market Page Optimization — Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches. • Authority Building — Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research. • Performance Reporting — Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders.

• Own Segment CDP governance: Maintain and evolve the event taxonomy across web, mobile, and server-side sources. Own cross domain and cross identity mapping. Audit data quality, resolve identity resolution issues, and ensure every marketing tool downstream receives clean, reliable data. • Own Rockerbox attribution: Serve as the day-to-day owner of our multi-touch attribution platform. Diagnose channel-level performance, investigate attribution anomalies (including consent tool impacts), and build the feedback loops that inform paid media spend decisions. • Build and maintain marketing measurement infrastructure: Develop and document the measurement layer for all Member and Host Growth experiments — owning success metrics integrity, building pre/post cohorts, and ensuring statistical validity before results are acted upon acting as a consultative partner to marketing. • Support lifecycle automation analytics: Partner with our Marketing Automation team (Iterable) to ensure behavioral triggers, segmentation logic, and campaign performance data are accurate and actionable. Audit automation flows for data integrity. • Build AI-augmented marketing analytics workflows: Identify repetitive analysis tasks — weekly reporting, anomaly detection, data quality checks — and replace them with AI-powered pipelines. You will be expected to actively prototype and ship AI workflows, not just evaluate them. • Partner across data, product, and paid media: Collaborate with our Data team (Snowflake warehouse), Performance Marketing (Rockerbox, AppsFlyer, Google/Meta), and Product (Segment instrumentation on new features) to ensure the measurement layer scales as the business does. • Build and maintain marketing dashboards: Own the marketing measurement layer in Hex and other BI tools. Create dashboards that give the team a single source of truth on CAC, conversion velocity, funnel efficiency, and channel-level attribution. • Diagnose attribution and data quality issues: When a metric looks wrong, you investigate and resolve it — not escalate it. You own the answer.

• Own the accounting function, including accounts payable processes, vendor onboarding and diligence, prepaid expenses, vendor advances, corporate card programs, reconciliations, and revenue recognition in compliance with US GAAP. • Build and maintain PadSplit’s internal control environment, including manager-level reviews of payroll, journal entries, balance sheet reconciliations, and systems access governance. Manage SaaS license oversight to reduce redundancy and improve cost efficiency. • Coordinate income tax compliance with external partners and own year-end reporting processes, including Employee W-2s, Contractor 1099s, and Host 1099s across PadSplit’s marketplace. • Manage treasury operations, including Positive Pay, cash management, covenant tracking, and compliance reporting for financing arrangements. • Serve as the internal lead for the annual financial audit, workers’ compensation audit, SAFE/convertible note and 409A valuations, and annual investor confirmations. • Collaborate closely with Finance, Legal, Operations, and external partners to improve systems, strengthen controls, and support responsible business growth.