• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and YouTube • Translate client goals and strategic direction into actionable paid media tactics • Execute campaign setup, launches, optimizations, and ongoing performance monitoring • Manage budgets, pacing, and platform-level reporting to ensure efficient media spend • Analyze campaign performance data to identify insights and optimization opportunities • Develop keyword strategies, ad copy variations, creative briefs, and testing frameworks • Prepare clear, client-ready performance summaries and insights in collaboration with internal leads • Stay current on platform updates, media trends, and best practices • Collaborate cross-functionally with strategy, creative, and activation partners to ensure alignment and quality delivery

• Own pipeline targets for specific segments/regions and build a demand generation plan to hit them (campaigns, channels, offers, timings). • Plan, launch, and optimize multi-channel campaigns (email, paid, social, webinars, physical events, ABM…) to drive qualified leads and opportunities. • Work hand in hand with Sales and BDRs to align on ICP, messaging, lead qualification, routing, SLAs, and follow-up sequences, ensuring no good lead is wasted. • Leverage our events strategy (online and physical) to generate demand before, during, and after each event, in close collaboration with the Events and Partnerships teams. • Collaborate with Product Marketing and Content to build strong offers and assets (landing pages, email sequences, nurtures, guides, talks, demos) that convert. • Measure performance and report clearly on campaign results (leads, pipeline, revenue impact), and use data to iterate on audiences, messages, and channels. • Manage and improve our demand gen stack and processes (e.g., marketing automation, CRM, tracking, lead flows) together with Marketing Ops. • Test, learn, and scale what works, from small experiments to programs we can roll out globally with our local and channel teams.

• Strategically design, manage, and continuously optimize advanced Google Ads campaigns, focusing on driving significant traffic and high conversion rates for complex e-commerce operations. • Conduct comprehensive keyword research, utilizing sophisticated tools and methods to identify and target high-value, niche keywords for specialized campaigns. • Develop, implement, and refine complex bidding strategies, leveraging advanced knowledge of Google Ads algorithms to maximize campaign ROI and align with broader business objectives. • Lead in-depth analysis of campaign performance, employing advanced Google Analytics techniques and additional analytics tools, to provide insightful, data-driven reports and recommendations. • Initiate and drive innovative approaches to enhance campaign performance, based on current trends and predictive analytics, ensuring alignment with evolving Google Ads features and industry best practices. • Play a key role in cross-functional teams, collaborating with various marketing divisions to conceptualize, develop, and execute comprehensive, integrated marketing campaigns. • Take ownership of high-stakes projects, demonstrating problem-solving prowess and decision-making skills in rapidly evolving e-commerce environments.

• Own the local market paid channel strategy and execution, including budget management, channel planning, and performance optimisation to drive user acquisition and trading volume. • Develop deep expertise in one or more core channels, using advanced strategies, experimentation, and continuous iteration to maximise growth efficiency. • Run full-funnel performance operations, including creative testing, audience segmentation, bidding optimisation, and landing page improvements through structured A/B testing. • Conduct data-driven analysis and user insights, building clear measurement frameworks, running precise attribution analysis, and transforming findings into actionable growth strategies. • Build scalable methodologies and SOPs, converting successful strategies and learnings into repeatable frameworks that uplift the performance of the broader team. • Collaborate cross-functionally with local marketing, brand, content, and product teams to ensure alignment and drive cohesive market growth initiatives.