• Own the local market paid channel strategy and execution, including budget management, channel planning, and performance optimisation to drive user acquisition and trading volume. • Develop deep expertise in one or more core channels, using advanced strategies, experimentation, and continuous iteration to maximise growth efficiency. • Run full-funnel performance operations, including creative testing, audience segmentation, bidding optimisation, and landing page improvements through structured A/B testing. • Conduct data-driven analysis and user insights, building clear measurement frameworks, running precise attribution analysis, and transforming findings into actionable growth strategies. • Build scalable methodologies and SOPs, converting successful strategies and learnings into repeatable frameworks that uplift the performance of the broader team. • Collaborate cross-functionally with local marketing, brand, content, and product teams to ensure alignment and drive cohesive market growth initiatives.

• Own paid media strategy across Google Ads, Meta, YouTube, Programmatic, and OTA media platforms • Drive hotel and resort bookings, occupancy, and revenue growth • Manage and optimize large paid media budgets with a strong focus on ROAS and CAC • Lead and mentor the paid media team and agency partners • Collaborate with revenue management, CRM, and creative teams • Track performance, attribution, and conversion funnels end-to-end

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, and more. • Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency. • Design and execute experiments across targeting, creative, landing pages, and offers. • Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact. • Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools. • Continuously refine audience strategy for C-suite, People/HR, and Sales leaders. • Report on performance clearly and regularly, translating data into actionable insights.

• Own caching infrastructure: Design, implement, and maintain caching architecture using Valkey/Redis (ElastiCache) for high-throughput healthcare applications processing millions of transactions per day. • Build shared libraries: Develop and evolve caching libraries and patterns used across multiple engineering teams, establishing best practices for cache key design, invalidation strategies, and performance monitoring. • Partner with engineering teams: Work directly with product teams to design and implement caching solutions tailored to their specific use cases, providing technical guidance and hands-on support during implementation. • Drive performance optimization: Conduct deep performance analysis using profiling tools to identify bottlenecks beyond caching—database queries, application code, infrastructure—and deliver measurable improvements. • Establish performance standards: Define performance benchmarks, implement monitoring and alerting, and help teams measure the impact of optimizations through data-driven analysis. • Contribute to observability: Enhance observability infrastructure (LGTM stack) to track cache hit rates, latency patterns, and system performance metrics across the platform. • Demonstrate technical leadership: Mentor engineers on performance best practices, lead architecture reviews, and represent the Scalability team in cross-functional planning discussions. • Responsible for adherence to the Capital Rx Code of Conduct, including reporting of noncompliance.