indie.io

• Manage day-to-day execution of influencer marketing campaigns, ensuring deliverables are met on time and on brand. • Partner with internal client teams and their agency partners to coordinate influencer activations, campaign briefs, and approvals. • Participate in the client’s weekly team meetings and relevant planning sessions, ensuring seamless integration with internal teams while bringing external perspective and expertise. • Review influencer content for brand alignment, accuracy, and quality before publication. • Maintain tracking documents, campaign calendars, and influencer databases to ensure up-to-date and accurate program information. • Support the development and execution of always-on influencer programs, including paid, earned, and hybrid partnerships. • Identify emerging influencer trends, talent, and opportunities that align with brand goals and category priorities. • Collaborate cross-functionally with creative, PR, and digital teams to ensure cohesive storytelling across all channels. • Consolidate influencer performance reporting, campaign metrics, and key insights for stakeholder presentations. • Manage program budgets, tracking deliverables and spend against agreed scopes. • Provide consistent communication, documentation, and organization to support smooth team operations.

• Partner with internal team on a 3-month engagement focused on evaluating TikTok Shop as a scalable conversion channel for two consumer brands • Define approach, testing roadmap, and success criteria • Generate clear, data-backed answers on whether and how TikTok Shop should be scaled as a performance and commerce engine • Develop a clear TikTok Shop strategy tailored to two distinct brands • Define success metrics and decision criteria to evaluate long-term viability • Design a structured test-and-learn roadmap across pricing and discount strategies • Provide strategic guidance on test prioritization, sequencing, and interpretation • Analyze results from ongoing tests and translate performance data into strategic insights • Deliver clear recommendations on optimization, iteration, and potential scale • Act as a strategic advisor and subject-matter expert on TikTok Shop

• Serve as the strategic lead across audience discovery, planning, activation, and measurement • Drive CRM and PRM optimization initiatives • Partner closely with brand, analytics, and external agency teams to develop integrated audience strategies • Oversee CRM/PRM audits, optimization planning, testing strategies, and reporting to strengthen lifecycle marketing impact • Partner with activation and media teams to define and deploy audience segments • Establish KPI frameworks to measure audience performance and business impact

• Serve as the strategic lead for first-party data strategy and CDP transition across 4 oper • Define and socialize a clear 1PD vision and operating model • Clarify how 1PD drives measurable business outcomes (AOV, LTV, media efficiency, retention) • Ensure decentralization strengthens adoption (not dissolves accountability) • Establish success metrics and adoption benchmarks for 1PD usage • Develop OpCo-specific 1PD opportunity briefs tied to business priorities • Align stakeholders around acquisition and retention use cases • Build executive-ready materials to reinforce the importance of 1PD strategy • Support OpCos in evaluating and selecting CDP platforms • Develop structured migration plans (move, retire, rebuild) • Drive adoption through structured enablement and testing. • Facilitate bi-weekly working sessions with acquisition and retention teams from each opco (4) • Transition from active lead to advisory partner as decentralization matures • Deliver quarterly adoption and impact summaries

• Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact • Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy • Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution • Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs and achieve best-in-class • Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements. • Create an Annual E-Content Playbook: Define the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches • Build asset maps for all innovations and transitions across the year • Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners • Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture • Participate in early-year brand workshops to establish content goals and ways of working. • Lead the end-to-end project management process across three core phases: Planning & Alignment, Optimization & Pre-Brief Readiness, Briefing & Execution • Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track • Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC • Maintain operational rigor around Retail Media & Brand Store milestones, review cycles, and approval deadlines • Troubleshoot bottlenecks and drive OTIF delivery • Lead the briefing process for all eContent briefs across various platforms • Write all written content using Samantha AI and Kwery, ensuring Search Keyword List optimization • Integrate performance insights and SKL updates into every brief.

• Own and execute indie.io's social media strategy across platforms • Develop a cohesive brand voice that balances our publisher identity with the unique tone of individual games • Plan and maintain a rolling social content calendar across a large, active catalog • Track performance metrics (reach, engagement, growth, click-throughs) across platforms • Promote multiple games concurrently across different lifecycle stages (announcement, launch, updates, discounts, long-tail support) • Work closely with Marketing Managers and our in-house Creative teams to align messaging, beats, content production, and timing • Identify scalable ways to spotlight games across multiple beats • Maintain relationships with indie.io developers, cross-promoting their content and providing guidance on content strategies • Engage with players, developers, and fans in comments, replies, DMs, and community spaces • Act as a light-touch community manager: surfacing feedback, flagging sentiment shifts, and escalating issues when needed • Help set expectations and best practices for developer-facing social and community interactions • Ideate, write, and publish platform-native content (including short-form video concepts, memes, threads, and reactive posts) • Stay current on gaming, internet, and platform trends • Collaborate with internal designers, editors, and video teams to scale content production efficiently

• Own the development, execution, and optimization of social-first creative across client accounts • Manage day-to-day social content and community engagement while contributing to content strategy, performance insights, and creative recommendations • Collaborate closely with Creative, Strategy, and Activation partners to elevate how Indie shows up for clients across social platforms • Lead the concepting, scripting, shooting, editing, and publishing of short-form video content (Reels, TikToks, Shorts) and images • Ensure all creative output aligns with brand guidelines while pushing for fresh, culturally relevant ideas • Partner with Creative and Strategy teams to support social content strategies that align with broader marketing objectives • Monitor engagement and performance metrics, translating insights into clear recommendations and next steps • Own day-to-day community management, including comments, DMs, proactive engagement, and trend participation • Foster authentic audience engagement that strengthens brand affinity and community growth • Maintain a strong understanding of each client’s brand voice and audience, ensuring consistency and authenticity across interactions • Serve as a reliable, client-facing creative partner on assigned accounts, communicating progress, insights, and opportunities • Contribute meaningfully in client meetings, brainstorms, and internal working sessions • Collaborate cross-functionally with Account, Strategy, and Activation teams to ensure integrated execution • Support and contribute to photo and video shoots, including storyboarding, production planning, and on-set assistance • Manage timelines and deliverables across multiple workstreams, flagging risks and proactively solving problems • Stay ahead of social trends, emerging platforms, and creator behaviors, identifying what’s relevant (and what’s not) for each client

• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and YouTube • Translate client goals and strategic direction into actionable paid media tactics • Execute campaign setup, launches, optimizations, and ongoing performance monitoring • Manage budgets, pacing, and platform-level reporting to ensure efficient media spend • Analyze campaign performance data to identify insights and optimization opportunities • Develop keyword strategies, ad copy variations, creative briefs, and testing frameworks • Prepare clear, client-ready performance summaries and insights in collaboration with internal leads • Stay current on platform updates, media trends, and best practices • Collaborate cross-functionally with strategy, creative, and activation partners to ensure alignment and quality delivery

• Plan and execute a global discount calendar for 200+ products across digital partner portals (e.g. Steam, Xbox, Switch, PlayStation) • Develop data-informed discount strategies for catalog titles, bundles, and seasonal events • Maintain relationships with platform partners to secure high-visibility, revenue-driving promotional placements • Ensure timely submission of through partner portals (e.g., Steamworks, Partner Center) and coordinate with operations to ensure accuracy • Collaborate with Marketing Managers to align promotional windows with marketing beats and objectives • Manage wholesale pricing and partner relationships with key retailers • Monitor competitor activity, industry trends, and pricing tactics to inform new release pricing • Analyze performance of past discounts and identify optimization opportunities by SKU, platform, and timing