• Strategically design, manage, and continuously optimize advanced Google Ads campaigns, focusing on driving significant traffic and high conversion rates for complex e-commerce operations. • Conduct comprehensive keyword research, utilizing sophisticated tools and methods to identify and target high-value, niche keywords for specialized campaigns. • Develop, implement, and refine complex bidding strategies, leveraging advanced knowledge of Google Ads algorithms to maximize campaign ROI and align with broader business objectives. • Lead in-depth analysis of campaign performance, employing advanced Google Analytics techniques and additional analytics tools, to provide insightful, data-driven reports and recommendations. • Initiate and drive innovative approaches to enhance campaign performance, based on current trends and predictive analytics, ensuring alignment with evolving Google Ads features and industry best practices. • Play a key role in cross-functional teams, collaborating with various marketing divisions to conceptualize, develop, and execute comprehensive, integrated marketing campaigns. • Take ownership of high-stakes projects, demonstrating problem-solving prowess and decision-making skills in rapidly evolving e-commerce environments.

• Own the local market paid channel strategy and execution, including budget management, channel planning, and performance optimisation to drive user acquisition and trading volume. • Develop deep expertise in one or more core channels, using advanced strategies, experimentation, and continuous iteration to maximise growth efficiency. • Run full-funnel performance operations, including creative testing, audience segmentation, bidding optimisation, and landing page improvements through structured A/B testing. • Conduct data-driven analysis and user insights, building clear measurement frameworks, running precise attribution analysis, and transforming findings into actionable growth strategies. • Build scalable methodologies and SOPs, converting successful strategies and learnings into repeatable frameworks that uplift the performance of the broader team. • Collaborate cross-functionally with local marketing, brand, content, and product teams to ensure alignment and drive cohesive market growth initiatives.

• Own paid media strategy across Google Ads, Meta, YouTube, Programmatic, and OTA media platforms • Drive hotel and resort bookings, occupancy, and revenue growth • Manage and optimize large paid media budgets with a strong focus on ROAS and CAC • Lead and mentor the paid media team and agency partners • Collaborate with revenue management, CRM, and creative teams • Track performance, attribution, and conversion funnels end-to-end

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, and more. • Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency. • Design and execute experiments across targeting, creative, landing pages, and offers. • Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact. • Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools. • Continuously refine audience strategy for C-suite, People/HR, and Sales leaders. • Report on performance clearly and regularly, translating data into actionable insights.