Job Closed
This listing is no longer active.
Creating a more equal world by making it possible for companies everywhere to hire people anywhere. 🌎 🌍 🌏
Lead Lifecycle Marketing Manager
Location
Worldwide
Posted
87 days ago
Salary
0
Seniority
Senior
Job Description
Lead Lifecycle Marketing Manager
Oyster
• Own Oyster’s lifecycle strategy across onboarding, activation, retention, and expansion • Define lifecycle stages, key moments, and success metrics across the customer journey • Build and execute multi-channel lifecycle programs across: • Email (HubSpot) • In-app messaging (Pendo) • Conversational and sales-assisted experiences (Qualified Chat) • Partner closely with Web, Sales, and Product Marketing to drive adoption and time-to-first-value • Design retention programs informed by usage, signals, and customer behavior • Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success • Lead experimentation across messaging, sequencing, timing, and segmentation • Measure impact across product usage, retention, expansion, and revenue • Collaborate with Web, Demand Gen, Product Marketing, GTM Ops, Sales, and CX to align lifecycle programs with GTM priorities
Job Requirements
- 8 years of experience in lifecycle or growth marketing
- Proven ownership of activation, retention, and expansion programs in a SaaS environment
- Strong experience designing customer journeys using behavioral and product signals
- Hands-on experience with lifecycle tooling (email, in-app, and sales-assisted channels)
- Ability to translate data into clear, actionable programs
- Experience operating as a senior IC who sets direction and executes independently
- B2B SaaS experience preferred, not required
- Experience using AI in marketing workflows is a plus, not a requirement.
- A reliable home internet connection (or be able to get one)
- Fluent English language skills.
Benefits
- Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
- Mental health support: Access Plumm, our mental well-being service.
- Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.
- Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
- WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Director of Integrated Marketing – Fundraising
Christian Broadcasting Network - CBNChristian Broadcasting Network - CBN spreads the message of the Christian faith throughout the world with multifaceted operations for television broadcasting, d
• Provide strategic leadership and oversight of CBN’s direct response fundraising efforts • Develop and execute an integrated, donor-centric fundraising strategy • Collaborate closely with the Director of Marketing to ensure cohesive, multi-channel donor journeys • Oversee the stewardship of CBN’s legacy donor base while supporting efforts to reach new audiences • Support data-driven segmentation, testing, and analysis • Serve as a key marketing partner for fundraising initiatives • Promote cross-departmental collaboration and thoughtful application of emerging tools, including AI
• Own execution of Array’s organic social media presence across priority platforms, including LinkedIn • Plan, create, publish, and manage social content aligned to company priorities, campaigns, events, and thought leadership • Create and manage multimedia content, including short‑form video, interviews, event footage, and internal recordings • Partner with internal stakeholders to identify strong content ideas and storytelling opportunities • Maintain and organize social and video asset libraries for reuse across channels • Monitor engagement and performance to inform ongoing optimization and content decisions • Own planning and execution of conferences, tradeshows, sponsored events, and webinars • Manage all event logistics including timelines, registrations, vendors, shipping, materials, swag, and on‑site readiness • Develop and execute event marketing plans, including pre‑event promotion and post‑event follow‑up • Partner with Sales and Marketing teammates to ensure events support pipeline, relationship‑building, and brand goals • Maintain event calendars, checklists, budgets, and post‑event reporting • Execute SEO initiatives to improve visibility, traffic, and performance across Array’s digital properties • Implement on‑page SEO best practices, including keyword optimization, metadata, internal linking, and content updates • Support ongoing optimization of blog content, landing pages, and website structure • Collaborate with internal stakeholders on content updates that support SEO and performance goals • Monitor SEO performance metrics and contribute to reporting and recommendations
Creative Marketing Specialist
OBRIOOBRIO is the fast-growing product company inside Genesis business ecosystem with 500% YoY growth.
• Овнершіп за повний цикл створення креативів, які впливають на користувачів у 50+ країнах. • Впровадження нових підходів та креативів на основі аналізу ринку та конкурентів. • Генерація ідей, що можуть стати новими робочими воронками для масштабного зростання Nebula. • Формуванні та реалізації креативних ідей для відео та статичних матеріалів у межах глобальних маркетингових кампаній. • Проведенні креативних брейнштормів, пошуку та втіленню нових концепцій для залучення мільйонів користувачів. • Тісній співпраці з маркетинг-менеджерами для досягнення цілей. • Аналізі ринку й конкурентів для швидкого застосування найактуальніших рішень у креативах. • Постійному вдосконаленні та масштабуванні креативів на основі результатів та аналітики.
• Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy • Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle • Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution • Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs • Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives • Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes • Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns • Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations • Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis • Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment • Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI • Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture • Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes • Support light administrative and operational tasks that enable efficient campaign delivery and scalability



