• Drive channel marketing strategy across 1 Step and manufacturing brands • Develop integrated campaigns that drive demand generation and engagement • Implement dealer programs that support acquisition, retention, and growth • Create sales enablement tools that improve effectiveness and conversion • Organize customer events that build relationships and brand loyalty • Execute go-to-market strategies for new product launches

• Design on-brand marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) • Create engaging short-form social content (Reels, TikTok, Shorts) that reflects the energy of our centers • Film and edit video using phone-based or simple editing tools • Write clear, engaging copy for social media, email campaigns, and website updates • Support website updates and digital promotions • Assist with email marketing campaigns and seasonal initiatives • Collaborate with operations and leadership teams to execute campaigns and promotions

• Join the team that is reimagining Brazilian agriculture • Market development/marketing or sales of crop protection products

Role Description As the Field Marketing Manager you have some experience as a Demand Generation Marketer that wants to join our dynamic team. In this role, you activate trade and owned events and will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You will contribute to the North America marketing strategy and will own the planning and execution of content and messaging. We want someone with a strong sense of ownership that expects to be hands-on from start to finish. Why do we need you? - To drive growth and demand for Cision across all our solutions in the North American region. What you’ll be doing: - Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments. - Work closely with our NA sales team and forge strong communication and processes between teams. - Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities. - Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions. - Plan and execute digital marketing strategy collaboratively with other parts of the marketing org. - Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads. - Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards. Qualifications - BA/BS degree, preferably in marketing, PR or business. - At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel. - Experience with A/B testing, inbound and outbound marketing tactics. - Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads. - Deep understanding of how to manage and optimize the lead handoff from marketing to sales. - Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. - Experience in the software industry sector, highly desirable. - Travel will be necessary for this role. - Demonstrated track record of generating innovative content and campaigns that exceed target goals. Requirements - Strong written and verbal communication. - Knowledge of WordPress, Marketo and SFDC (or similar). - Strong attention to detail, accuracy and creative skills. - Strong understanding of B2B event planning and management. Benefits - As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. - PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. - Cision has offices in 24 countries throughout the Americas, EMEA and APAC.