• Coordinate with Versa authorized channel partners and Versa Sales Team to develop a go-to market strategy, create and execute business plans to meet sales targets for each Versa channel partner. • Analyze market trends and competitors. Accordingly, develop sales plans with each Versa channel partner to increase brand awareness through increased revenue outcomes. • Responsible for the identity, recruiting, on-boarding and nurturing high potential strategic Versa channel partners within assigned East territory, ensuring alignment with Versa’s sales strategy. • Work closely alongside and support 7 Field Sales Account Executives and Sales Leadership to identify and accelerate net new business within each territory. • Responsible for maintaining strategic relationship at Sales, Technical and Executive levels with Versa channel partners to build Versa value and ensure revenue goals are achieved for the territory assigned. • Evaluate Versa partner sales performance and recommend strategies for improvements. • Communicate up-to-date information about new products, trainings and events to Versa channel partners. • Train partners on Versa’s products, sales tools, and competitive positioning to enhance their effectiveness. • Ensure all Versa channel partner sales and SE’s are certified on Versa portfolio. • Conduct field marketing events and campaigns to drive net new pipeline, conduct prospecting events, participate in seminars & tradeshows. • Manage opportunities with channel partners through the various sales stages to achieve quota. • Track deal registrations, monitor sales performance, and drive revenue impact through partner-led opportunities. • Present quarterly business reviews (QBRs) to Sales and Executive Leadership team review to share progress against territory/account plans and overall company objectives.

• Drive new business by identifying, prospecting, and closing opportunities with new clients • Conduct discovery calls, product demos, and post-demo follow up • Manage a full sales cycle: lead generation, pipeline management, contract negotiation, and deal closure • Develop strong relationships with dealer principals, general managers and digital marketing leaders • Consistently achieve or exceed monthly, quarterly, and annual sales quotas • Stay current on industry trends, competitive landscape, and dealership technology needs

• Identify and generate sales leads through prospecting, website inquiries, databases, cold-calling, and other promotional strategies. • Schedule and conduct virtual meetings and presentations with potential clients. • Develop and deliver compelling sales presentations on company products and services. • Maintain accurate records of sales activities, prospects, and customer interactions in the company CRM. • Track customer reorders and follow up to ensure continued satisfaction. • Communicate customer and prospect product pain points to appropriate departments. • Maintain a well-developed pipeline of prospects. • Collaborate with internal teams to address customer pain points and improve offerings. • Build and maintain strong, long-term relationships with customers and prospects. • Consistently meet or exceed sales quotas and performance targets.

• Lead select, high-impact enterprise engagements that validate Foundry use cases and define customer value realization. • Shape customer vision by aligning senior collaborators around next-generation creative workflows and transformation outcomes. • Serve as a trusted advisor, helping customers navigate AI adoption and experiment with early-stage capabilities. • Capture and distill insights that directly inform product-market fit and foundational adoption patterns. • Help to define the early GTM model, including value frameworks, sales motions, and strategic account approaches. • Develop repeatable plays, messaging, and ways-of-working that scale across Sales, Product, and customer-facing teams. • Partner with your Manager and Director (SLM) to evolve segmentation, coverage, and prioritization based on early signals. • Contribute to thought leadership, internal education, and customer-facing materials that establish how Adobe positions Foundry. • Work closely with Product, Engineering, and Strategy teams to communicate customer needs, friction points, and emerging patterns. • Participate in early design reviews, roadmap discussions, and beta programs with a focus on real-world applicability. • Influence product direction through thoughtful, data-supported insights. • Act as a connective tissue across teams, ensuring alignment on customer goals and opportunity direction. • Maintain insight into customer adoption patterns, opportunity progression, and market signals. • Use both qualitative and quantitative insights to influence strategy and execution. • Support the COE Manager in maturing operating rhythms, forecast clarity, and field feedback loops without shifting into high-volume motion. • Identify market and competitive dynamics that inform early GTM refinement.