• Own and execute the end-to-end strategy and execution for lifecycle marketing campaigns from strategy to building to reporting, analysis, and optimization to drive aggressive acquisition for Restaurants’ products • Manage the entire customer journey, moving beyond simple acquisition to drive retention, upsell, and advocacy, treating lifecycle marketing as a product extension that drives "North Star" metrics • Be hands-on in our marketing automation platform (Salesforce Pardot) to set up email and push campaigns to educate, engage, and convert prospects across all restaurant segments (SMB, Mid-market, and Enterprise) • Partner with Marketing Ops and other Yelp LCM managers to inject Yelp Host messaging into every possible touchpoint across the entire company • Plan, design, and execute high-tempo lifecycle marketing tests (A/B testing subject lines, offer timing, and channel mix) to uncover opportunities for driving increased campaign engagement and conversion • Write creative briefs and manage production workflow • You will also design email headers via Canva and work with Figma files to ensure visual consistency • Manage Calendly events to streamline customer scheduling and engagement • Uncover opportunities for marketing campaign optimization across the customer lifecycle including segmentation and personalization, leveraging product usage data to trigger messages based on user behavior • Identify and troubleshoot issues in complex marketing programs, including utilizing Validity for email deliverability and list hygiene

• Build a scalable field marketing framework, aligning regional programs to corporate demand generation and pipeline goals • Define and standardize “program in a box” templates for repeatable execution • Partner closely with Sales and RevOps to identify high-priority accounts and locations • Establish a marketing-led framework for audience and attendance strategy • Build quarterly and annual field plans and budgets that include executive experiences, customer expansion programs, and partner activations • Evolve sports marketing activations (e.g., NHL and NBA partnerships) into repeatable VIP experiences • Define and execute a marketing-led strategy for attendee acquisition and engagement • Evolve sports marketing activations into repeatable VIP experiences across Tier 1 and Tier 2 cities • Develop pre-, during-, and post-event engagement strategies that convert attendance into pipeline • Oversee the team responsible for operational execution and attendee experience • Scale regional CISO round table events, third-party forum sponsorships, and thought leadership events • Select regional IT security event sponsorships that align to 1Password’s brand and demand generation objectives • Standardize execution through turnkey event kits • Build post-event incentive frameworks that drive re-engagement and accelerate opportunity generation • Collaborate with the partner leadership and partner marketing teams to identify opportunities for sponsored or jointly executed field marketing events • Launch joint customer and partner user groups, co-sponsored field activations, and better-together campaigns • Enable scalable partner-led field activations through plug-and-play templates and brand assets • Define KPIs that link every field activation to pipeline impact • Build reporting frameworks and dashboards that track performance across program types, regions, and personas • Analyze outcomes, surface insights, and continuously optimize tactics, budgets, and partner strategies • Build and lead a high-performing team. Coach and mentor direct reports • Build repeatable, automated customer journeys leveraging email, in-app messaging, knowledge base, community, and AI/automation

• Conduct market, customer, and competitive analysis to guide strategic direction • Lead the development of global strategies for Pulp & Paper Water, Power and Water Reuse & Recycle • Partner with Regional Marketing, Corporate Accounts, and commercial teams to build and implement Growth Playbooks • Enable cross selling with different business units within Solenis • Represent the Industrial Water sectors in executive, regional, and strategic account forums to align and monitor strategy execution • Lead Voice of Customer initiatives and new product blueprinting for emerging opportunities in water reuse, circular economy, and sector-specific technologies • Own and maintain accredited market data (market size / market CAGR) and ensure alignment across global and regional teams • Develop sector-specific value propositions and ensure adaptation to unique regional requirements • Support management systems that translate strategic objectives into measurable results

• The Marketing Senior Manager, Strategy & Brand Innovation will play a critical role in shaping and advancing data-driven tools and innovative go-to-market strategies for TAVNEOS. • Lead the incubation, development, and scaling of advanced commercial platforms and pilots • Support cross-functional strategic planning and ensure strong brand stewardship • Support case development for innovation initiatives • Help advance progress on long-term Phase of Growth initiatives.