• Own the end-to-end lifecycle strategy that drives activation, retention, and revenue across key customer touchpoints • Design, execute, and continuously optimize multi-channel lifecycle programs • Analyze performance at every stage of the funnel, run experiments and A/B tests • Work closely with product, growth, data, and leadership to align lifecycle initiatives with core business goals

• Develop and execute marketing roadmap to drive brand awareness, lead generation, and customer engagement • Create compelling content across email campaigns, blogs, landing pages, and marketing collateral that aligns with AutoBidMaster’s voice and industry trends • Manage and grow AutoBidMaster’s social channels; plan and publish engaging content; monitor conversations and build brand reputation • Launch and optimize digital campaigns (organic and paid), working with marketing team members for SEO/PPC support • Gain deep knowledge of the product and industry to communicate value clearly to B2B and B2C audiences • Track performance metrics (traffic, conversions, engagement) and provide actionable insights to the leadership team • Ensure consistent brand identity across all channels and materials, suggesting improvements for positioning and differentiation

• Guide marketing and business efforts for the EMD C&I MV/HV strategic growth segment. • Establish a cohesive process for collecting, synthesizing, and sharing market insights to support strategic decisions, set portfolio direction, and the NPI commercialization process. • Collaborate with global cross-functional teams to create and activate global C&I MV/ and HV segment plan to increase relevance and unit share, in addition to activating the WHYS campaign. • Develop and lead programs that strengthen global relevance, leadership, and growth in core C&I verticals and portfolios, including wind, solar, data centers for both MV and HV. • Identifying customer pain points and translate them into new marketing ideas. • Contributing customer requirements for local kitting partnerships, C&I website, expertise delivery programs, trade shows/events, social media, and thought leadership. • Providing guidance to the global C&I BDM team and collaborate closely with EMD and corporate Data Center vertical teams. • Deploying and the activation of the C&I MV and HV playbook into under-penetrated areas/countries leveraging the value proposition built for sustainable growth in USAC High Voltage Portfolio: Managing all stages of the product life cycle, from concept through optimization and product management/rationalization. • Developing marketing and sales programs to achieve sales objectives, then working with Area teams on program execution considering Area & Country end-user insights. • Driving product line pricing strategies and working closely with Area teams to ensure operational implementation. • Working closely with R&D to clearly define differentiators between 3M products and those of competitors, as well as working closely with the Business Supply Chain team on cost reduction efforts & potential value stream optimization programs. • Managing new product efforts with cross-functional team – partnering with R&D/Laboratory and Finance to develop realistic business cases that clearly define the risks, rewards, and resources needed – developing and implementing effective new product launch plans that fully realize the opportunity in the market as quickly as possible. • Building strong supplier partnerships with critical suppliers in close relationship with the Sourcing/Outsourcing team.

• Own and execute the end-to-end strategy and execution for lifecycle marketing campaigns from strategy to building to reporting, analysis, and optimization to drive aggressive acquisition for Restaurants’ products • Manage the entire customer journey, moving beyond simple acquisition to drive retention, upsell, and advocacy, treating lifecycle marketing as a product extension that drives "North Star" metrics • Be hands-on in our marketing automation platform (Salesforce Pardot) to set up email and push campaigns to educate, engage, and convert prospects across all restaurant segments (SMB, Mid-market, and Enterprise) • Partner with Marketing Ops and other Yelp LCM managers to inject Yelp Host messaging into every possible touchpoint across the entire company • Plan, design, and execute high-tempo lifecycle marketing tests (A/B testing subject lines, offer timing, and channel mix) to uncover opportunities for driving increased campaign engagement and conversion • Write creative briefs and manage production workflow • You will also design email headers via Canva and work with Figma files to ensure visual consistency • Manage Calendly events to streamline customer scheduling and engagement • Uncover opportunities for marketing campaign optimization across the customer lifecycle including segmentation and personalization, leveraging product usage data to trigger messages based on user behavior • Identify and troubleshoot issues in complex marketing programs, including utilizing Validity for email deliverability and list hygiene