• Establishing and executing the full marketing vision for the Vance Street Medical Molding platform • Architect and lead both upstream marketing strategy and downstream marketing efforts • Build and lead a structured, recurring market assessment process • Develop insights-driven recommendations for new markets, partnerships, and strategic opportunities • Lead digital marketing including website strategy, SEO/SEM, content creation, social media, and campaigns • Manage trade shows, industry events, conferences, and customer-facing presentations • Build and manage a marketing operations capability including analytics, dashboards, CRM integration, and performance measurement • Create a culture of collaboration, accountability, curiosity, and executional excellence • Develop and mentor team members

• Own all marketing activities at the company • Report directly to the BU President • Work closely with both the Sales team and our marketing agency • Maintain SEO and GEO optimized PEAK 15 corporate website using WordPress CMS • Build and grow targeted account list using online tools • Develop and execute digital marketing campaigns working with outside agency • Create content (blogs, videos, case studies, flyers, newsletters) to support lead generation and sales pipeline activities • Monitor and track performance, ROI and KPIs • Drive engagement of the existing PEAK 15 customer base through various initiatives • Coordinate quarterly webinars and in person events • Create and send monthly newsletters • Administer NPS survey • Track, maintain, and improve key marketing metrics

• Own the end-to-end marketing strategy for QualityOne in Japan, acting as the primary marketing stakeholder for the local team • Develop and implement localised demand gen programs, including digital campaigns, webinars, field events, and industry tradeshows • Establish a robust database of prospects within the Japanese Consumer Goods and F&B market through associations and targeted outreach • Adapt global and Asia QualityOne messaging to resonate with the specific cultural and business nuances of the Japanese market • Identify and manage relationships with key industry associations and third-party vendors • Work closely with sales leader to ensure marketing activities are driving pipeline and supporting revenue goals • Manage the Japan marketing budget and use HubSpot to track, measure, and report on campaign performance

• Own the end-to-end lifecycle strategy that drives activation, retention, and revenue across key customer touchpoints • Design, execute, and continuously optimize multi-channel lifecycle programs • Analyze performance at every stage of the funnel, run experiments and A/B tests • Work closely with product, growth, data, and leadership to align lifecycle initiatives with core business goals