• Own Oyster’s lifecycle strategy across onboarding, activation, retention, and expansion • Define lifecycle stages, key moments, and success metrics across the customer journey • Build and execute multi-channel lifecycle programs across: • Email (HubSpot) • In-app messaging (Pendo) • Conversational and sales-assisted experiences (Qualified Chat) • Partner closely with Web, Sales, and Product Marketing to drive adoption and time-to-first-value • Design retention programs informed by usage, signals, and customer behavior • Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success • Lead experimentation across messaging, sequencing, timing, and segmentation • Measure impact across product usage, retention, expansion, and revenue • Collaborate with Web, Demand Gen, Product Marketing, GTM Ops, Sales, and CX to align lifecycle programs with GTM priorities

• Provide strategic leadership and oversight of CBN’s direct response fundraising efforts • Develop and execute an integrated, donor-centric fundraising strategy • Collaborate closely with the Director of Marketing to ensure cohesive, multi-channel donor journeys • Oversee the stewardship of CBN’s legacy donor base while supporting efforts to reach new audiences • Support data-driven segmentation, testing, and analysis • Serve as a key marketing partner for fundraising initiatives • Promote cross-departmental collaboration and thoughtful application of emerging tools, including AI

• Own execution of Array’s organic social media presence across priority platforms, including LinkedIn • Plan, create, publish, and manage social content aligned to company priorities, campaigns, events, and thought leadership • Create and manage multimedia content, including short‑form video, interviews, event footage, and internal recordings • Partner with internal stakeholders to identify strong content ideas and storytelling opportunities • Maintain and organize social and video asset libraries for reuse across channels • Monitor engagement and performance to inform ongoing optimization and content decisions • Own planning and execution of conferences, tradeshows, sponsored events, and webinars • Manage all event logistics including timelines, registrations, vendors, shipping, materials, swag, and on‑site readiness • Develop and execute event marketing plans, including pre‑event promotion and post‑event follow‑up • Partner with Sales and Marketing teammates to ensure events support pipeline, relationship‑building, and brand goals • Maintain event calendars, checklists, budgets, and post‑event reporting • Execute SEO initiatives to improve visibility, traffic, and performance across Array’s digital properties • Implement on‑page SEO best practices, including keyword optimization, metadata, internal linking, and content updates • Support ongoing optimization of blog content, landing pages, and website structure • Collaborate with internal stakeholders on content updates that support SEO and performance goals • Monitor SEO performance metrics and contribute to reporting and recommendations

• Овнершіп за повний цикл створення креативів, які впливають на користувачів у 50+ країнах. • Впровадження нових підходів та креативів на основі аналізу ринку та конкурентів. • Генерація ідей, що можуть стати новими робочими воронками для масштабного зростання Nebula. • Формуванні та реалізації креативних ідей для відео та статичних матеріалів у межах глобальних маркетингових кампаній. • Проведенні креативних брейнштормів, пошуку та втіленню нових концепцій для залучення мільйонів користувачів. • Тісній співпраці з маркетинг-менеджерами для досягнення цілей. • Аналізі ринку й конкурентів для швидкого застосування найактуальніших рішень у креативах. • Постійному вдосконаленні та масштабуванні креативів на основі результатів та аналітики.