• Lead advanced advertising analytics and tooling by designing scalable models and platforms that optimize performance, efficiency, and incrementality across paid media channels, while continuously innovating methodologies and decision frameworks through strong documentation and enablement. • Own and evolve analytics tooling supporting campaign planning, pacing, bidding, forecasting, attribution, and optimization across retail media, search, social, and programmatic, including developing new tools for emerging ad products and go-to-market strategies. • Drive automation and operational excellence by enabling self-service analytics, reducing manual reporting, establishing clear SLAs for insight delivery, and partnering with Marketing and Channel teams to build SOPs, testing frameworks, and training programs. • Deliver performance monitoring and decision support through predictive and prescriptive analytics, forward-looking models, and a robust reporting ecosystem that supports real-time management, variance-to-goal tracking, and financially grounded ad hoc decision-making. • Lead cross-functional collaboration and team development by partnering with Marketing, Brand, FP&A, Product, and Growth to align advertising strategy with business objectives, while coaching and scaling a high-performing advertising analytics team built for long-term impact.

• Own marketing efforts in the Americas for BFSI including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups • Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization. • Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success. • Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals. • Own end-to-end marketing plan for the BFSI business in the Americas, including program development, measurement, and ensuring region to tracking towards revenue targets • Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events. • Provide leadership and support to the Americas field organization, ensuring sales, partners, and BDRs have the messaging, assets, and programs needed to drive growth. • Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights.

• Own the enterprise B2C marketing strategy and roadmap, aligned to company growth and engagement goals. • Lead development of multi-channel patient acquisition, engagement, and retention programs. • Develop rigorous test-and-learn frameworks, segmentation strategies, and personalization initiatives. • Collaborate with clinical, product, and operations leaders to deliver seamless end-to-end patient journeys. • Oversee planning, execution, and optimization of digital, SMS, direct mail, landing page, email, social, and referral campaigns. • Partner with Shared Services for creative, brand, data/analytics, and marketing technology support. • Ensure effective measurement and performance management, providing insights & recommendations. • Build and refine automated lifecycle journeys and behavior-triggered nurture programs. • Use AI/ML tools and capabilities to enhance targeting, content generation, optimization, experimentation, and channel orchestration. • Work closely with Enterprise Marketing, Marketing Shared Services, B2B marketing, Sales, Client Success, and Compliance. • Ensure all campaigns meet regulatory, privacy, and brand compliance standards. • Lead and mentor a growing team of specialists and analysts; provide coaching and career development. • Foster a culture of data-informed decision-making and continuous improvement.

• Own the end-to-end provider journey, turning new prescribers into confident adopters • Architect and manage the full provider journey: onboarding → activation → engagement → retention → expansion • Build multi-touch programs that help providers increase utilization of our pharmacy services • Own how we market provider education content: newsletters, onboarding sequences, clinical refreshers, micro-learning, and operational updates • Build ABM programs tailored by specialty, volume, prescription pattern, and pharmacy affiliation • Create enablement content that helps Sales reps guide providers through adoption and expansion • Track provider engagement, lifecycle health, and utilization trends across the network