• Own marketing efforts in the Americas for BFSI including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups • Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization. • Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success. • Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals. • Own end-to-end marketing plan for the BFSI business in the Americas, including program development, measurement, and ensuring region to tracking towards revenue targets • Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events. • Provide leadership and support to the Americas field organization, ensuring sales, partners, and BDRs have the messaging, assets, and programs needed to drive growth. • Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights.

• Own the enterprise B2C marketing strategy and roadmap, aligned to company growth and engagement goals. • Lead development of multi-channel patient acquisition, engagement, and retention programs. • Develop rigorous test-and-learn frameworks, segmentation strategies, and personalization initiatives. • Collaborate with clinical, product, and operations leaders to deliver seamless end-to-end patient journeys. • Oversee planning, execution, and optimization of digital, SMS, direct mail, landing page, email, social, and referral campaigns. • Partner with Shared Services for creative, brand, data/analytics, and marketing technology support. • Ensure effective measurement and performance management, providing insights & recommendations. • Build and refine automated lifecycle journeys and behavior-triggered nurture programs. • Use AI/ML tools and capabilities to enhance targeting, content generation, optimization, experimentation, and channel orchestration. • Work closely with Enterprise Marketing, Marketing Shared Services, B2B marketing, Sales, Client Success, and Compliance. • Ensure all campaigns meet regulatory, privacy, and brand compliance standards. • Lead and mentor a growing team of specialists and analysts; provide coaching and career development. • Foster a culture of data-informed decision-making and continuous improvement.

• Own the end-to-end provider journey, turning new prescribers into confident adopters • Architect and manage the full provider journey: onboarding → activation → engagement → retention → expansion • Build multi-touch programs that help providers increase utilization of our pharmacy services • Own how we market provider education content: newsletters, onboarding sequences, clinical refreshers, micro-learning, and operational updates • Build ABM programs tailored by specialty, volume, prescription pattern, and pharmacy affiliation • Create enablement content that helps Sales reps guide providers through adoption and expansion • Track provider engagement, lifecycle health, and utilization trends across the network

• Lead and manage marketing initiatives to strengthen the United Tradesmen brand • Attract new contractors and workforce members • Increase awareness of services across the construction industry • Develop and maintain a consistent brand voice across all communications • Create marketing collateral such as brochures, presentations, digital ads, flyers, and contractor-facing materials • Manage ongoing improvements to the United Tradesmen website • Produce content for social media, blogs, newsletters, and email campaigns • Manage social media accounts with a focus on growth, engagement, and brand positioning • Plan and execute digital campaigns to recruit contractors and skilled tradespeople • Monitor analytics, optimize performance, and report KPIs • Improve SEO and online visibility for United Tradesmen • Develop campaigns to attract skilled trades workforce and independent contractors • Build marketing funnels and retargeting strategies to convert leads • Create landing pages, ads, and targeted messaging to support recruitment goals • Support relationship-building with trade schools, unions, vocational programs, and industry organizations • Coordinate outreach for local events, job fairs, and hiring initiatives • Develop marketing materials for partner presentations • Manage CRM or contractor/workforce databases for marketing follow-ups • Maintain content calendars and marketing project timelines • Prepare monthly marketing reports for leadership • Collaborate with internal teams to support campaigns