• Develop high-performing creative across marketing channels, with emphasis on B2B organic social and paid advertising such as LinkedIn, display, ABM, and campaign media • Design across digital and physical formats, including email, paid media, landing pages, print collateral, and sales and brand decks • Support event and onsite experience design, including signage, environmental graphics, booth assets, and supporting materials for conferences, field events, and activations • Bring creative ideas to life through execution, ensuring brand consistency and production-ready deliverables across channels • Serve as a brand steward, evolving the Spring Health visual identity across digital, print, and live experiences • Design, iterate, and optimize creative based on performance insights, partnering closely with marketing, growth, and demand teams • Collaborate with content, product, sales, events, and marketing partners to ensure cohesive messaging and visual alignment

• Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers. • Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches. • Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results. • Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale. • Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations. • Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement). • Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations. • Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles. • Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers. • Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live. • Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling. • Document the entire process into a repeatable launch playbook for future brand expansions.

• Conduct in-depth research to understand services industry dynamics, client pain points, regulatory changes, and the competitive landscape; • Leverage AI-driven tools to accelerate campaign execution, test and refine messaging, analyze customer and market data, and streamline content creation; • Build and execute comprehensive marketing plans aligned with business goals and evolving services industry trends; • Design, launch, and manage multi-channel campaigns, including digital, social, print, webinars, and industry events, to drive engagement and growth within the services sector; • Partner with internal subject matter experts to produce compelling, industry-relevant content such as sales decks, thought leadership, case studies, blogs, and customer success stories; • Represent marketing within Alithya’s Financial Services Community of Practice; • Measure campaign effectiveness, develop performance reports, and use data insights to optimize strategies and maximize ROI; • Oversee financial services marketing budgets to ensure efficient use of resources while driving measurable outcomes.

• Work with product marketing, product teams and sales on key campaigns, launches and initiatives to grow awareness of the Android brand. • Use existing and new research to inform messaging and tactics, then measure the impact of those activities. • Execute strategic marketing campaigns that increase user loyalty and directly contribute to business growth. • Manage creative agencies to build and scale global multi-channel campaigns that drive feature adoption. • Develop scalable strategies and toolkits that empower cross-functional teams and external partners. • Partner with global and local marketing teams to ensure high-quality, consistent campaign execution. • Collaborate with marketers across Android’s consumer team to develop content and act as a go-to person of the campaign, and drive the campaign performance with minimal guidance.