• Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services. • Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars. • Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content. • Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers. • Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand. • Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback. • Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices. • Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions. • Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB. • Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through. • Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative.

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development. We are looking for a dynamic and creative Customer Marketing Manager to join our global corporate marketing team. This is a high-impact, strategic role designed to turn our massive customer base into a scalable growth lever. You will be responsible for building our Customer Advisory Board (CAB) from the ground up, driving expansion revenue through targeted upsell/cross-sell programs, and working hand-in-hand with our Customer Success team to ensure our customers become lifelong advocates. Key Responsibilities Expansion & Revenue Generation Upsell & Cross-Sell Strategy: Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services. Sales Pipeline Acceleration: Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars. Customer Success Partnership: Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content. Customer Advisory Board (CAB) & Strategy Build from the Ground Up: Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers. Executive Feedback Loop: Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand. Voice of the Customer: Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback. Strategic Communication & Channels Customer Newsletter: Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices. Advocacy & Content: Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions. Customer Stories: Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB. External References and Review Sites Industry Analyst Support: Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through. Public Reviews: Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative. Position Requirements Must have a valid passport and be flexible to travel up to 10% of the time What's in it for you? Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB, plc. Be part of a game-changing organization that encourages outside-the-box thinking, values empowerment, and is truly shaping the future of the software industry. You’ll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays) and a massive degree of flexibility and freedom, and more. Salaries for candidates outside the U.S. will vary based on local compensation structures. How to Apply If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site. At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.

• Full 360 local marketing execution: both online and offline: Events, Partnerships, CRM, Users Lifecycle, SEO & ASO. • Secure External Marketing Acquisition + Existing Users Retention. • Hyper Localization across Blogs, CRM, announcements to deliver cultural adoption. • Social Media channels management, Community Engagement with Binance Angels, KOLs Onboarding & Partnerships. • Manage local marketing budgets, ensuring efficient allocation and ROI. • Deliver timely and clear reporting and accountability on campaign performance.

• Develop high-performing creative across marketing channels, with emphasis on B2B organic social and paid advertising such as LinkedIn, display, ABM, and campaign media • Design across digital and physical formats, including email, paid media, landing pages, print collateral, and sales and brand decks • Support event and onsite experience design, including signage, environmental graphics, booth assets, and supporting materials for conferences, field events, and activations • Bring creative ideas to life through execution, ensuring brand consistency and production-ready deliverables across channels • Serve as a brand steward, evolving the Spring Health visual identity across digital, print, and live experiences • Design, iterate, and optimize creative based on performance insights, partnering closely with marketing, growth, and demand teams • Collaborate with content, product, sales, events, and marketing partners to ensure cohesive messaging and visual alignment