• Support our MarTech team and get hands-on experience strategizing for automated customer journeys. • Map out user flows, assist with data reporting, and ensure high-quality campaign delivery across all messaging channels.

• Design new landing pages and improve existing pages for the Coupler.io marketing website • Work with adaptive web designs • Manage and maintain the UI Library in Figma, ensuring consistency and scalability • Prepare design materials for marketing campaigns and growth initiatives, including: • banners for paid ads and social media • presentations and pitch decks • offline materials • Custom illustrations, infographics, collages, and other branded visual assets • Create and maintain marketing templates to speed up production and keep visuals aligned across channels • Collaborate closely with marketing, product, and design teams • Proactively communicate design decisions, explain your approach, and provide clear reasoning behind solutions

• Jointly work as part of the DACH leadership team and the Senior Field Marketing Manager for Northern Europe to develop the strategic approach required for success in region to drive exceptional growth • Work with internal parties and third-party vendors to develop and achieve our Go To Market vision in region • Execute the DACH plan with clear focus on delivering the metrics of success • Review, refine and develop the GTM tactics on a regular basis to ensure continued engagement and penetration into the named strategic accounts • Work with the Pan-EMEA Programmes lead to create and execute vertical or use case led GTM plans for Account Executives to an enterprise audience (ABM 1:Few, 1:1) • Provide articulate feedback on the campaigns, analysis of success and next steps • Participate to the quarterly QBRs reporting on successes and outlining future strategies and tactics • Responsible for budget and procurement processes, auditing and accountability for budget spend and management

• Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services. • Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars. • Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content. • Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers. • Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand. • Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback. • Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices. • Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions. • Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB. • Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through. • Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative.