Making homeownership simpler, faster - and most importantly, more accessible. NMLS #330511 | better.com/terms
Lifecycle Marketing Specialist
Location
India
Posted
151 days ago
Salary
0
Seniority
Mid Level
Job Description
Lifecycle Marketing Specialist
Better
• Better’s Lifecycle Marketing Specialist supports the day-to-day execution of high-quality email and SMS campaigns. • Build lifecycle campaigns in Iterable, including campaign setup, audience/segmentation selection, dynamic content blocks, and send scheduling. • Build and edit responsive emails using HTML/CSS, and troubleshoot rendering issues across common devices/clients. • Own campaign QA end-to-end: content accuracy, link validation, personalization/dynamic logic, segmentation checks, and formatting consistency. • Use Litmus (or equivalent) to test rendering and fix or escalate issues quickly. • Set up and execute A/B tests (subject line, preheader, CTA, layout, messaging) • Pull campaign results and build lightweight performance summaries (deliverability, engagement, conversion where applicable). • Keep campaign documentation up to date for compliance/audit needs (audience, creative, launch date/time, approvals, UTMs).
Job Requirements
- 2–3 years experience in CRM/lifecycle/email marketing execution (Iterable preferred; Braze/SFMC/Klaviyo also relevant).
- Strong HTML/CSS skills specifically for email (tables, responsive patterns, client quirks), plus comfort with dynamic/personalized content.
- Hands-on experience with QA, including rendering tools (Litmus preferred) and meticulous link/content validation.
- Experience setting up and interpreting A/B tests; understands basic experimentation best practices.
- Comfortable pulling results and speaking to core metrics (deliverability, open/click, unsub, basic conversion).
- Extremely organized, high attention to detail, reliable follow-through—ships on time with minimal oversight.
- Nice to have: Experience with Iterable features like dynamic content, catalogs, snippets, and basic workflows.
- Familiarity with UTM governance and common analytics tooling (GA, Looker/Tableau, etc.).
Benefits
- Experience our comprehensive office perks, including daily meals and transport facility for commuting to and from the office, available for all employees coming to the office.
- Our comprehensive medical plan is available for you, your spouse and dependents. Employees are covered under Mediclaim, Group Term life insurance and Accidental insurance.
- Experience flexibility with our night shift allowance, work from home allowance and transportation allowance, where applicable. We prioritize your convenience.
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