• Collaborate closely with regional sales leaders to align marketing strategies • Design and execute targeted ABM programs to engage priority new business accounts • Partner with cross-functional teams to deliver multi-channel programs • Plan and host high-impact regional events • Use data-driven insights to measure, analyze, and optimize campaign performance • Ensure coordination with Sales on campaign execution and lead follow-up • Leverage tools like Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager

• Provide project management support for the development and execution of national initiative month campaigns (e.g., National Child Abuse Prevention Month, National Foster Care Month). • Coordinate with internal teams and federal partners to create compelling, accessible, and 508-compliant content. • Handle end-to-end task management: scoping tasks; creating project plans; developing and managing budgets, internal team schedules, and project milestones. • Work with team members to determine needs and develop solutions. • Manage campaign calendars, documentation, and approval workflows to ensure timely delivery. • Coordinate across design, editorial, and digital teams to maintain alignment and efficiency. • Support the tracking of campaign performance KPIs and contribute to post-campaign evaluations and reports. • Identify, mitigate, and/or escalate project risks and roadblocks by communicating early and clearly with internal teams and project leadership. • Serve as the central point of contact for campaign-related communications and updates. • Use project management and AI tools to ensure efficient development of deliverables and effective communication. • Facilitate team meetings and debrief sessions.

• Own logistics and execution for conferences and in-person events: • Manage booth booking and event registration • Coordinate shipping of banners, swag, and materials • Submit artwork, sponsorship forms, and required assets • Track deadlines and ensure on-time submissions • Schedule and manage webinar logistics • Coordinate promotional emails and social posts • Support follow-up workflows and lead routing • Assist with sponsored content placements and paid program logistics • Maximize the impact of marketing content by repurposing webinars, reports, and events into blog posts, social media content, and email campaigns • Support regular social posting cadence • Maintain distribution lists and ensure consistent outbound communication • Leverage AI tools to improve marketing efficiency by generating event prep documents and executive summaries • Maintain marketing program trackers and timelines • Support performance reporting and basic analytics • Ensure CRM data hygiene and follow-up consistency • Improve internal documentation and repeatable workflows

• Collaborate across the TechnologyAdvice marketing team to support the planning, delivery, and reporting for various types of marketing campaigns • Manage our email marketing and content calendars to ensure consistent and impactful delivery of marketing messages to our current audience • Support market research efforts to help drive positioning, messaging, and competitive intelligence • Support the planning and management of Event sponsorships as well as TechnologyAdvice’s own hosted events for prospects and clients • Collaborate with team members to execute integrated marketing campaigns to drive leads, pipeline, and revenue for the Sales team • Assist in reporting and data collection using tools like HubSpot and Salesforce for evaluating marketing program effectiveness.