• Lead cross-functional collaboration with regional business partners and global stakeholders to implement new digital capabilities, including UGG.com and other strategic initiatives • Guide product teams in applying Agile practices to consistently deliver features and enhancements aligned with business priorities • Balance competing project constraints—scope, schedule, resources, risk, quality, and budget—to ensure on-time, high-quality delivery • Ensure compliance with key project controls, governance, and reporting standards throughout project lifecycles • Drive North America–specific rollout and adoption of new technologies, processes, and site features that enhance the consumer experience • Partner with technology teams and business stakeholders to ensure smooth implementation and uptake of regional features • Monitor project dependencies and coordinate across teams to reduce risk and enable smooth execution • Focus primarily on North America programs while maintaining visibility into global dependencies and requirements • Generate, track, and analyze outcomes of major initiatives • Provide insights, reporting, and recommendations to leadership to ensure initiatives deliver against KPIs and business objectives • Take on additional projects and responsibilities as assigned by management

• Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management. • Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability. • Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully. • Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations. • Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels. • Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms.

• Manage the overall operation of the website and maintain a seamless user experience. • Respond to customer inquiries and concerns and provide assistance with customer selections. • Optimize product listings and content with detailed descriptions, visual assets, and specifications. • Build customer relationships and develop partnerships with content creators, influencers, and compatible businesses. • Collaborate with internal teams on developing concepts, layouts, and promotional activities. • Set prices in accordance with industry trends and sales strategy. • Monitor inventory levels and coordinate with suppliers and logistics partners on stock availability and delivery. • Develop and maintain initiatives for PPC advertisement campaigns & social media engagement. • Ad hoc tasks

• Configure and launch commerce integrations for large social media channels • Connect content platforms with marketplaces (TikTok Shop, Instagram Shop, etc.) • Set up product feeds, deep links, and tracking infrastructure • Implement affiliate tracking and attribution logic • Automate workflows and reduce manual operational work • Operate and maintain integrations with full operational access • Support scalable monetization of content traffic • Use AI tools to optimize workflows and operational performance