TelyRx

• Assist with execution and scheduling of email campaigns in HubSpot • Support coordination of marketing campaigns across multiple channels • Maintain campaign trackers, calendars, and internal documentation • Help ensure campaigns launch on time and without operational errors • Support creative trafficking and organization of ad assets • Help maintain campaign tracking documentation • Coordinate creative needs with internal and external teams • Help organize creative assets and content libraries • Assist in production coordination for shoots and creative initiatives • Support social and lifecycle content execution • Assist team members across marketing functions as needed • Help maintain marketing systems and operational workflows • Support special projects and growth initiatives

• Own TelyRx’s end-to-end lifecycle strategy across the full patient journey, from first order to long-term retention • Design and execute programs that materially impact LTV, repeat rate, refill adoption, and cohort performance • Partner closely with Performance, Product, CX, and Analytics to ensure lifecycle is embedded into growth strategy • Own all email and SMS strategy, execution, and optimization—including transactional, refill, educational, and promotional programs • Build segmentation frameworks based on behavior, condition type, purchase cadence, and product mix • Own lifecycle strategy for TelyWell Rewards and the referral program • Lead lifecycle-driven direct mail initiatives where they support retention, refills, or high-value cohorts • Own lifecycle KPIs including retention, repeat purchase rate, LTV, churn, engagement, and cohort health • Build clear reporting that connects lifecycle activity directly to revenue outcomes

• Build and maintain dashboards and reports in Sigma Computing to track key business metrics including marketing performance, customer acquisition, and operational KPIs • Write SQL queries to extract, analyze, and transform data from Snowflake to support ad-hoc analysis and recurring reporting needs • Support marketing analytics by analyzing campaign performance across paid channels (Google Ads, Facebook Ads, Bing Ads) and organic acquisition sources • Conduct cohort analysis and customer segmentation to understand lifetime value, retention patterns, and payback periods • Assist with monthly and quarterly business reporting, ensuring data accuracy and timely delivery • Collaborate with cross-functional teams to understand their data needs and translate business questions into analytical frameworks • Perform data quality checks and flag discrepancies to ensure reporting accuracy • Document analytical processes, data definitions, and report logic • Present findings and insights to stakeholders in clear, actionable formats • Support the analytics team on larger projects including attribution modeling and customer analytics initiatives