Role Description Nulo is seeking a Senior Manager, eCommerce who is both a strategic relationship lead and a hands-on tactical expert. You will drive above-industry growth with online retailer partners like Amazon and Chewy through collaborative planning and expert execution of our premium nutrition strategy. This person will own the day-to-day customer & platform management, will work closely with a variety of cross-functional teams as well as agency partners to ensure we are well synchronized on the critical growth-driving activities. We’re looking for a seasoned eCommerce leader who thrives in a fast-paced, entrepreneurial environment; someone who can operate at both the 30,000-foot strategic level and in the tactical details, while consistently delivering measurable growth and operational excellence. This role will require up to 15% travel to HQ in Austin, TX and/or to customer HQ, trade shows, industry conferences, etc. This role is primarily remote. Qualifications - 7+ years of progressive experience in eCommerce, digital commerce, or omnichannel marketing, ideally within a high-growth CPG environment (pet preferred but not required), with demonstrated success scaling brands. - Advanced, hands-on knowledge of major eCommerce ecosystems (Amazon Vendor/Seller Central, Chewy) and digital shelf tools (Salsify, Stackline). - Exceptional ability to synthesize complex data sets into actionable insights and develop performance narratives. - Demonstrated success leading cross-functional initiatives, managing agency partners, and influencing without direct authority. - Strong project management skills with the ability to prioritize, execute, and deliver in a dynamic environment. Requirements - Serve as the main point of contact and business lead for key eCommerce partners. - Own the day-to-day relationship while leading Joint Business Planning, vendor negotiations, and ongoing strategic conversations. - Take full ownership of account P&Ls, driving profitable, sustainable growth. - Manage forecasts and investments thoughtfully while continuously looking for ways to grow revenue, improve margins, and build long-term customer value. - Build and execute annual and quarterly strategies for Amazon, Chewy, and other key platforms. - Own Nulo’s digital shelf presence and ensure the “Fuel Incredible” brand story shows up consistently and compellingly across platforms. - Work closely with Sales, Operations, Supply Chain, and Finance to keep inventory, pricing (MAP), promotions, and operations aligned. Benefits - An important role with one of the fastest-growing pet specialty brands in the U.S. - An incredibly passionate and driven team surrounding you. - Competitive salary. - Health Insurance (medical/dental/vision). - Three weeks’ vacation. - 401k plan.

• You join a profitable, stable Shopify D2C shop that has been running for 10 years and bring it to the next level together with the founder. • Your task is to identify the right levers, select clear growth paths, and execute them consistently with strong, hands-on operational involvement. • Analysis & Prioritization: Evaluate existing channels, processes and potentials and decide which 2–3 growth paths will actually deliver ROI. • Strategic Scaling: Paid Social, SEO, CRM, Amazon or international expansion — you define the route and systematically set it up for scaling. • Focused Execution: You work lean alongside the founder and a small team, coordinate freelancers, and only implement what truly moves the needle. • Shop & Funnel Optimization: Conversion, offers, bundles, creatives, landing pages — continuously test, improve and scale profitably. • KPI Ownership: ROAS, contribution margin, CAC, growth — you steer by the numbers and extract stable revenue increases from a self-running setup. • Fresh Perspective & Expertise: You bring modern e-commerce and growth methods, professionalize the operational system, and establish focused growth routines.

• Deep-dive audience research: You dive into target audiences, analyze what truly triggers them, and develop high-performing ad angles. • Testing processes & strategies: You plan which formats, hooks & offers we test – fake podcast? UGC? Meme-style? You decide. • Writing scripts that convert: Direct-response copywriting is your daily business. You write scripts for TikTok & Meta ads that drive not just clicks but revenue. • Collaboration with editors: You provide feedback on edits and ensure the ads match your creative vision. • Analysis & optimization: You review results, identify what works, and scale it. • Testing new trends and formats: You stay up to date and bring fresh ideas that make a difference.

About Everything Bagel Partners LLC At Everything Bagel, we build and support breakthrough brands that disrupt categories and captivate audiences across digital, social, and beyond. Our brand team leads strategy and messaging for some of the most exciting startups and scaling companies across wellness, beauty, CPG, and education and more. We believe in brand-building that’s strategic, deeply human, and creatively fearless. Eveyrthing Bagel is looking for a detail-oriented Ecommerce Associate with strong Shopify expertise to help us manage, optimize, and scale our online store. The ideal candidate is highly comfortable inside Shopify and its ecosystem, with both technical and content skills and has some experience with either/both: TikTok Shop and Amazon Seller Central. Responsibilities Manage and edit Shopify sections, products, collections, and pages. Build and optimize landing pages using Shopify theme editor and third-party apps (e.g., GemPages, PageFly). Set up products with complete details (pricing, variants, images, SEO, etc.) including metafields and metaobjects. Integrate and manage apps across the Shopify ecosystem (email marketing, customer support, 3PL integrations, bundling/upsells, etc.). Apply CSS edits within Shopify’s custom code sections to adjust layouts, styling, and user experience. Set-up and manage day-to-day for TikTok Shop and/or Amazon Seller accounts Requirements