Role Description Nulo is seeking a Senior Manager, eCommerce who is both a strategic relationship lead and a hands-on tactical expert. You will drive above-industry growth with online retailer partners like Amazon and Chewy through collaborative planning and expert execution of our premium nutrition strategy. This person will own the day-to-day customer & platform management, will work closely with a variety of cross-functional teams as well as agency partners to ensure we are well synchronized on the critical growth-driving activities. We’re looking for a seasoned eCommerce leader who thrives in a fast-paced, entrepreneurial environment; someone who can operate at both the 30,000-foot strategic level and in the tactical details, while consistently delivering measurable growth and operational excellence. This role will require up to 15% travel to HQ in Austin, TX and/or to customer HQ, trade shows, industry conferences, etc. This role is primarily remote. Qualifications - 7+ years of progressive experience in eCommerce, digital commerce, or omnichannel marketing, ideally within a high-growth CPG environment (pet preferred but not required), with demonstrated success scaling brands. - Advanced, hands-on knowledge of major eCommerce ecosystems (Amazon Vendor/Seller Central, Chewy) and digital shelf tools (Salsify, Stackline). - Exceptional ability to synthesize complex data sets into actionable insights and develop performance narratives. - Demonstrated success leading cross-functional initiatives, managing agency partners, and influencing without direct authority. - Strong project management skills with the ability to prioritize, execute, and deliver in a dynamic environment. Requirements - Serve as the main point of contact and business lead for key eCommerce partners. - Own the day-to-day relationship while leading Joint Business Planning, vendor negotiations, and ongoing strategic conversations. - Take full ownership of account P&Ls, driving profitable, sustainable growth. - Manage forecasts and investments thoughtfully while continuously looking for ways to grow revenue, improve margins, and build long-term customer value. - Build and execute annual and quarterly strategies for Amazon, Chewy, and other key platforms. - Own Nulo’s digital shelf presence and ensure the “Fuel Incredible” brand story shows up consistently and compellingly across platforms. - Work closely with Sales, Operations, Supply Chain, and Finance to keep inventory, pricing (MAP), promotions, and operations aligned. Benefits - An important role with one of the fastest-growing pet specialty brands in the U.S. - An incredibly passionate and driven team surrounding you. - Competitive salary. - Health Insurance (medical/dental/vision). - Three weeks’ vacation. - 401k plan.

• You join a profitable, stable Shopify D2C shop that has been running for 10 years and bring it to the next level together with the founder. • Your task is to identify the right levers, select clear growth paths, and execute them consistently with strong, hands-on operational involvement. • Analysis & Prioritization: Evaluate existing channels, processes and potentials and decide which 2–3 growth paths will actually deliver ROI. • Strategic Scaling: Paid Social, SEO, CRM, Amazon or international expansion — you define the route and systematically set it up for scaling. • Focused Execution: You work lean alongside the founder and a small team, coordinate freelancers, and only implement what truly moves the needle. • Shop & Funnel Optimization: Conversion, offers, bundles, creatives, landing pages — continuously test, improve and scale profitably. • KPI Ownership: ROAS, contribution margin, CAC, growth — you steer by the numbers and extract stable revenue increases from a self-running setup. • Fresh Perspective & Expertise: You bring modern e-commerce and growth methods, professionalize the operational system, and establish focused growth routines.

• Deep-dive audience research: You dive into target audiences, analyze what truly triggers them, and develop high-performing ad angles. • Testing processes & strategies: You plan which formats, hooks & offers we test – fake podcast? UGC? Meme-style? You decide. • Writing scripts that convert: Direct-response copywriting is your daily business. You write scripts for TikTok & Meta ads that drive not just clicks but revenue. • Collaboration with editors: You provide feedback on edits and ensure the ads match your creative vision. • Analysis & optimization: You review results, identify what works, and scale it. • Testing new trends and formats: You stay up to date and bring fresh ideas that make a difference.

• Lead the execution, delivery, and continuous improvement of Deckers’ global eCommerce platforms and consumer digital experiences. • Ensure eCommerce capabilities are scalable, reliable, and aligned to business priorities. • Manage teams responsible for development, platform operations, and optimization of eCommerce systems. • Champion innovation and operational excellence ensuring platforms are always ready for growth. • Inspire and empower high-performing engineering teams fostering a culture of inclusion. • Collaborate across Product, Digital, Marketing, and Operations to deliver customer-centric experiences. • Modernize technology stack and introduce best practices that keep Deckers ahead in digital retail. • Measure impact on business growth, conversion, and customer satisfaction with eCommerce solutions. • Shape the culture and future of Deckers’ digital journey by being a visible leader.