About Everything Bagel Partners LLC At Everything Bagel, we build and support breakthrough brands that disrupt categories and captivate audiences across digital, social, and beyond. Our brand team leads strategy and messaging for some of the most exciting startups and scaling companies across wellness, beauty, CPG, and education and more. We believe in brand-building that’s strategic, deeply human, and creatively fearless. Eveyrthing Bagel is looking for a detail-oriented Ecommerce Associate with strong Shopify expertise to help us manage, optimize, and scale our online store. The ideal candidate is highly comfortable inside Shopify and its ecosystem, with both technical and content skills and has some experience with either/both: TikTok Shop and Amazon Seller Central. Responsibilities Manage and edit Shopify sections, products, collections, and pages. Build and optimize landing pages using Shopify theme editor and third-party apps (e.g., GemPages, PageFly). Set up products with complete details (pricing, variants, images, SEO, etc.) including metafields and metaobjects. Integrate and manage apps across the Shopify ecosystem (email marketing, customer support, 3PL integrations, bundling/upsells, etc.). Apply CSS edits within Shopify’s custom code sections to adjust layouts, styling, and user experience. Set-up and manage day-to-day for TikTok Shop and/or Amazon Seller accounts Requirements

• Lead the execution, delivery, and continuous improvement of Deckers’ global eCommerce platforms and consumer digital experiences. • Ensure eCommerce capabilities are scalable, reliable, and aligned to business priorities. • Manage teams responsible for development, platform operations, and optimization of eCommerce systems. • Champion innovation and operational excellence ensuring platforms are always ready for growth. • Inspire and empower high-performing engineering teams fostering a culture of inclusion. • Collaborate across Product, Digital, Marketing, and Operations to deliver customer-centric experiences. • Modernize technology stack and introduce best practices that keep Deckers ahead in digital retail. • Measure impact on business growth, conversion, and customer satisfaction with eCommerce solutions. • Shape the culture and future of Deckers’ digital journey by being a visible leader.

• Support execution of free user growth initiatives across Freemium, Viewer, Education, and Community segments • Help define success metrics for free user growth, activation, and engagement across segments • Analyze free user journeys end-to-end to identify drop-offs and opportunities • Prepare clear updates and insights highlighting what is driving free user growth

• Development of unique creative strategies, hypotheses, and ad ideas for META, YouTube, and TikTok • Rapid ownership of idea development from briefing and testing through analysis, with a focus on data-driven performance and structured processes. • Work within a team with clear structures, creative freedom, and high quality standards. • Analyze target audiences, markets, and competitors to identify relevant trends and platform formats. • Develop creative strategies, concepts, and testing approaches. • Create precise creative briefs for creators, design, and video editing. • Evaluate creative performance and derive clear optimization measures. • Work with modern AI tools. • Collaborate closely with media buying, copywriting, design, and editing, and present key insights to clients. • Continuously develop professionally to stay ahead of the market and adopt new trends early.