• Develop motion and animated assets including short-form and explainer videos, animated social posts, display ad animations, GIFs, transitions, and light kinetic typography. • Design static marketing assets including digital ads, banners, social posts, email headers, landing page graphics, and web visuals. • Video production including screen captures, basic storyboarding, and post-production clipping and editing. • Produce print and digital collateral such as white papers and e-books, sales & marketing collateral, and large-format event graphics. • Develop creative "packages" from these core assets that allow them to be repurposed and promoted across multiple platforms. • Translate verbal concepts into polished presentation decks (PowerPoint) for internal, executive, and external audiences. • Create and maintain brand assets and visual systems such as icons, infographics, templates, photography overlays, and modular design components. • Collaborate in conceptual ideation and campaign storyboarding with content, social, PR, events, and cross-functional partners. • Helping manage and evolve internal creative infrastructure, including SharePoint and managing our Bynder DAM instance. • Ensuring brand consistency across all touchpoints while adapting creative for different formats, sizes, and platforms. • Coordinating with external vendors such as printers, animators, and video editors as needed. • Managing multiple projects and deadlines simultaneously in a fast-paced environment. • Participating in creative reviews, feedback cycles, and QA—checking alignment, resolution, file specs, compliance, and overall quality. • Contributing ideas for new design systems, formats, motion concepts, and workflow improvements.

• Designing intuitive, accessible, and student-centered digital experiences across websites, applications, and student journey touchpoints. • Creating wireframes, high-fidelity mockups, and interactive prototypes for websites and applications. • Collaborating with Experience Designers, UX Researchers, IT partners, and university stakeholders to ensure alignment on future-state student experiences. • Presenting designs to university stakeholders for shared understanding and alignment across teams. • Contributing to and applying shared design patterns and visual systems for consistency across experiences.

• Conceptualizing and creating concept statics (storyboards/sample layouts) using a range of tools from the Adobe product range through to traditional print software. • Developing dynamic and engaging project materials that are creative, high quality and align with brand standards and client expectations. • Taking written content and producing strong creative graphic ideas/solutions for a variety of media. • Collaborating with Learning Directors, Learning Managers, Instructional Designers, Design Managers to produce visual content of a high client-facing standard. • Managing time effectively to balance the demanding requirements of multiple concurrent products and schedules. • Recognizing internal and client budget constraints to align designs and overall design approach. • Cataloging new and existing concepts and assets for efficient future reuse. • Establishing and maintaining a searchable repository of design samples.

• Create high-quality visual and motion assets for marketing materials • Design and deliver high-quality marketing visuals for landing pages, paid ads, promos, CRM campaigns, and SMM materials • Create engaging motion graphics for promo videos, ads, and social media content • Use AI tools to enhance production workflows • Own visual solutions from brief to final delivery • Maintain and evolve brand guidelines across marketing materials • Collaborate closely with marketers, copywriters, and product designers to shape strong visual concepts • Stay up to date with design, motion, marketing, and AI trends