SiFi

• Conduct market research, competitive analysis, and customer discovery to identify opportunities and validate product ideas. • Gather and analyze user feedback, product data, and behavioral insights to guide product decisions. • Translate insights into clear problem statements and product opportunities. • Define product requirements, user stories, and acceptance criteria aligned with company objectives. • Contribute to product strategy and roadmap planning for owned product areas. • Prioritize features and initiatives based on user impact, technical feasibility, and business value. • Manage and maintain the product backlog, ensuring clarity and alignment with development teams. • Work closely with engineering and design teams to deliver high-quality product features on time. • Support sprint planning, product reviews, and release management activities. • Collaborate with design, engineering, marketing, and operations teams to deliver cohesive product experiences. • Communicate product updates, requirements, and progress to stakeholders. • Ensure alignment between product initiatives and broader business objectives. • Monitor product performance using analytics and user feedback. • Identify opportunities for product improvements and optimizations. • Support experimentation and data-driven product iterations.

• Own and scale SiFi’s Help Center • Design structured, standardized article formats • Develop AI-friendly documentation • Maintain bilingual content (Arabic & English) • Build and maintain structured internal documentation • Convert undocumented operational logic into knowledge blocks

• Design social media visuals, campaign creatives, and promotional materials. • Create marketing decks, sales assets, and landing page visuals. • Support brand consistency across all touchpoints. • Collaborate closely with Marketing and Product teams. • Prepare visual assets optimized for digital platforms.

• Lead end to end product design from discovery to delivery. • Collaborate with Product Managers to define user problems and translate business requirements into scalable UX solutions. • Design complex, data heavy interfaces such as dashboards, admin panels, tables, and multi step workflows. • Create user flows, wireframes, prototypes, and high fidelity mockups. • Contribute to and maintain design systems and interaction standards. • Conduct usability testing and iterate based on research insights. • Align design decisions with business KPIs and product metrics. • Mentor and guide mid level designers.