Health & Fitness Mobile Apps Developer
CRO Manager
Location
Ukraine
Posted
93 days ago
Salary
0
Seniority
Senior
Job Description
CRO Manager
Welltech
• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition • Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests • Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history • Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources • Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements • Continuously translate experiment results into stronger follow-up hypotheses and next tests • Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities. • Create new, innovative funnel concepts that capture emerging health and fitness trends
Job Requirements
- 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
- Strong experimentation expertise and understanding of A/B testing methods
- Solid UX and user research knowledge
- Strong analytical skills and comfort working with product data
- English proficiency B2+
Benefits
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Related Guides
Related Categories
Related Job Pages
More Conversion Rate Optimizer Jobs
• Establish dominance: Conduct deep funnel analysis across all brands. Build AI-powered testing roadmap. Design and ship high-impact experiments within first 30 days. Drive measurable conversion lifts fast. • Build infrastructure: Architect systematic experimentation framework. Implement advanced analytics, predictive models, and personalization engines. Create the testing culture and processes that scale. • Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity. • Scale the machine: Build and lead a world-class CRO team. Expand optimization across full customer journey (ads, landing pages, email, product, retention). Establish this as a compounding competitive advantage. • Multiply revenue: Drive systematic improvements in CAC, conversion rates, and LTV. Make CRO the revenue efficiency engine that funds our mission to help humans live 100 healthy years.
Web Experience Manager, CRO
PaleovalleyPaleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
• Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission • Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems • Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility) • Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows • Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting • Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools • Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests • Communicate insights and recommendations clearly to stakeholders and leadership • Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences • Help shape a digital experience that supports both rapid DTC growth and expanding retail presence • Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.
• Define and implement E-commerce UX and CRO strategy to enhance the customer experience, drive growth in acquisition and retention and increase LTV across key markets. • Develop and implement strategies to improve performance and conversion rates across all e-commerce touch points performance (including a website, emails, ads). • Analyze data, customer feedback and user behavior to identify opportunities for improvement. • Create a A/B and MVT roadmap and conduct testing to optimize E-commerce assets performance and improve conversion rates. • Conduct customer surveys and gather insights to inform business decisions. • Collaborate with Marketing, RnD and IT teams to ensure a seamless customer journey. • Monitor and report on customer satisfaction metrics and KPIs
• Conduct in-depth analysis of website traffic and user behavior using tools such as A/B testing platforms, Google Analytics, and heatmaps. • Identify areas for improvement in the conversion funnel and user journey, and develop strategies to optimize these areas. • Collaborate with the product and marketing teams to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements. • Conduct thorough research on customer behavior and preferences to inform conversion optimization strategies with both User Testing and on-site testing. • Perform A/B and multivariate testing to assess the impact of different optimizations on conversion rates and user experience. • Analyze test results and provide actionable insights and recommendations for ongoing optimization efforts. • Monitor website performance metrics, such as bounce rate, time on page, and conversion rates, and identify trends or issues that may impact conversion optimization efforts. • Stay up-to-date with industry trends and best practices in conversion rate optimization and user experience design. • Collaborate with the web development team to implement technical changes and improvements to the website that will enhance conversion rates. • Provide regular reports and updates on conversion optimization efforts and results to stakeholders.
