• Define and implement E-commerce UX and CRO strategy to enhance the customer experience, drive growth in acquisition and retention and increase LTV across key markets. • Develop and implement strategies to improve performance and conversion rates across all e-commerce touch points performance (including a website, emails, ads). • Analyze data, customer feedback and user behavior to identify opportunities for improvement. • Create a A/B and MVT roadmap and conduct testing to optimize E-commerce assets performance and improve conversion rates. • Conduct customer surveys and gather insights to inform business decisions. • Collaborate with Marketing, RnD and IT teams to ensure a seamless customer journey. • Monitor and report on customer satisfaction metrics and KPIs

• Conduct in-depth analysis of website traffic and user behavior using tools such as A/B testing platforms, Google Analytics, and heatmaps. • Identify areas for improvement in the conversion funnel and user journey, and develop strategies to optimize these areas. • Collaborate with the product and marketing teams to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements. • Conduct thorough research on customer behavior and preferences to inform conversion optimization strategies with both User Testing and on-site testing. • Perform A/B and multivariate testing to assess the impact of different optimizations on conversion rates and user experience. • Analyze test results and provide actionable insights and recommendations for ongoing optimization efforts. • Monitor website performance metrics, such as bounce rate, time on page, and conversion rates, and identify trends or issues that may impact conversion optimization efforts. • Stay up-to-date with industry trends and best practices in conversion rate optimization and user experience design. • Collaborate with the web development team to implement technical changes and improvements to the website that will enhance conversion rates. • Provide regular reports and updates on conversion optimization efforts and results to stakeholders.

• Collaborate with the Board to define the company’s enterprise-wide risk appetite, covering operational, financial, cyber, and strategic risks. • Present and justify the Risk Management Framework to the Board Risk Committee for approval. • Advise the Board on conflicts of interest regarding qualifying shareholders and shared resources. • Provide regular risk reports to the Board Risk Committee, highlighting any key risk indicators (KRIs) and emerging trends in the crypto-asset sector. • Develop, implement, and maintain the comprehensive risk management framework and policies across the organisation. • Act as the primary point of contact for the Banco de España and/or CNMV and external auditors regarding risk management matters and compliance with industry standards.

• Manages the Quality Management System(s) and Clinical Systems (GCP) at NAMSA. • Ensure compliance of the QMS and GCP regulations to all relevant industry standards and regulations. • Drives Quality System integration activities for NAMSA acquired CRO entities working in conjunction with CRO Operational Leaders, QA Intergation Lead and VP QA/RA. • Works closely with all Quality and business leaders when quality issues arise, ensuring proper trending, investigation, and closure of quality events. • Implement key process indicators in alignment with organizational goals for quality processes, sets goals, monitor, trend and report. • Will serve as a Management representative for CRO Business unit. • Lead Management review meetings. • Monitor changes to regulations in regards to Quality systems (QMS) and Clinical Systems (GCP).